Will You Wear 7-Eleven's New Makeup Line?

Hold on to your Slurpies, because 7-Eleven just launched a new line of makeup.

While exclusive cosmetics are literally the last thing we expect from this beloved convenience store, we have to admit: It's not the worst idea we've ever heard.

7-Eleven Makeup

(via Facebook @AleHarnish.com)

The new line has been dubbed Simply Me Beauty, and it includes 37 new products that are surprisingly comprehensive as far as makeup goes.

Side-by-side with all of your favorite junk foods, you can now find eyeshadow palettes, mascara, eyeliner and false lashes, and the fun doesn't stop there.

The store will also carry skin necessities, including application brushes, concealers, brow powder, BB creams, bronzers and highlighters to create your picture-perfect look. To top it all off, lipsticks and lip crayons will be available in a surprising spectrum of colors and shades that are sure to meet everyone's individual makeup needs.

7-Eleven Skincare Makeup

(via Facebook @monicasanluis.com)

The makeup is designed to have a high-quality look and feel while maintaining 7-Eleven-worthy prices. And the costs will definitely be hard to beat, as all the makeup in the Simply Me Beauty collection is under $5—aka, no more buyer's remorse after a beauty binge.

We're not quite convinced that these new goodies will replace our current makeup go-tos, but we'll definitely have to pick up a few products on our next midnight candy run.


We have yet to test 7-Eleven's new makeup, but we definitely know what we need from the drugstore. Click HERE to see the best drugstore beauty products that you need right now.