Have you seen any mysterious-looking purple foods on your Insta feed lately? If so, you’re probably looking at ube, the latest food craze to entertain us on social media.

But what’s ube? It’s a bright lavender yam used in a variety of desserts including cookies, cakes, pastries and even ice cream.

Recently, ube has hit the foodie scene fast and hard, and people are sharing their most extravagant ube-filled treats for all. Scroll below to see the purple-hued wonders.

Ube Chicken & Waffles

Yep, you saw here it first. That’s purple chicken & waffles for ya.

Bok bok chicken & ube waffles @platitotoronto for all day brunch 😁🍗#theresnowaffleemoji . . . . . #friedchicken #chicken #ube #waffles #chickenandwaffles #platito #platitotoronto #filipino #filipinofood #toronto #torontofood #torontoeats #tofood #toeats #food #foods #foodstagram #yummy

A photo posted by Cherrie Chen (@cherriechenn) on Sep 25, 2016 at 5:31pm PDT

Ube Cheesecake

Cheesecake in a vibrant lavender shade? We’re all about that.

Starbucks’ Ube Cheescake. Pretty good, actually. Dobre! The Ube flavour isn’t THAT strong, so it’s more like an ube-flavoured cheescake. #Starbucks #Ube #Cheesecake #Desserts #Sweets #Food #Foodporn #Убе #чеесецаке #торта

A photo posted by River (@rivercyanide) on Sep 26, 2016 at 5:36am PDT

Ube Cookies

Purple cookies are so wrong, but then again so right.

Ube cookies by our favorite kuya on IG, @thebaldbakerph. He and his cookies will be at @spectrumfair this weekend. ☺ . . . Tag your food fair finds #FoodGrammerPh for features and reposts. Join and follow our community of Filipino foodgrammers. 👍 like us on Facebook 👍 . . . #spectrumfairmanila #itsmorefuninthephilippines #ube #ubae22 #spotmyfood #wheninmanila #Filipinofoodmovement #pinoyfood

A photo posted by FoodGrammer.PH (@foodgrammer.ph) on Sep 16, 2016 at 12:42am PDT

Ube Rice Krispies Treats

We’ll take this whole batch of gooey treats.

#Ube Rice Krispie treats!! Order yours for your next event! #tripl3baked #weddingsweettable #latepost #lastweekend #yyz #yyzeats #markham #toronto #thankyoutoronto #blogto #tofoodies #filipinofood #the6ix #toreats #torontofood

A photo posted by Tripl3 Baked (@tripl3baked) on Sep 25, 2016 at 10:17am PDT

Ube Pancakes

That’s seven layers of purple goodness.

Try our naturally purple UBE (sweet purple yam) pancake & waffle mix 😋eatpurples.com😋 #ube #filipino #filipinofoodmovement #filipinofood #dessert #philippines

A photo posted by Purple’s UBE Products (@eatpurples) on Sep 14, 2016 at 12:08am PDT

Ube Layered Mille Cake

Whoa, we can’t even count the purple layers in this decadent mille cake.

Ube Mille Crepe, cream puffs and Salted Caramel Frozen Coffee from Papermoon. Been waiting for their branch to open in Eastwood and was delighted when I saw that they already have a branch in UP Town Center. Truly worth all the calories 😊 #papermoonph #whattoeatph #wimyummy #foodcrawl #manilaeats #manilaeatups #ube #creampuff #sweets #desserts #millecrepe #yum #delicious

A photo posted by Katy Mejillano (@katymej) on Sep 24, 2016 at 9:02pm PDT

Ube Marshmallows

Purple marshmallows are something we can get behind.

So happy to finally have visited @hoodfamousbakeshop new shop in Ballard. I just dunked these Ube marshmallows into my hot cocoa and am blown away! Can’t wait to go back for the other flavors.

A photo posted by Backdrop Seattle (@backdrop_seattle) on Sep 24, 2016 at 5:45pm PDT

Ube Donut

It doesn’t matter the shade of the donut, we will take it. How rad is this treat?

Can a donut be too pretty to eat? #ube #manilasocialclub #donuts #foodporn #eeeeeats #eaterny #donutscookiesandcream

A photo posted by doughnuts_nyc (@doughnuts_nyc) on Sep 24, 2016 at 2:58pm PDT

Ube Ice Cream

This ube and coconut Stracciatella has our names written all over it.

Flavor in focus #Ube and coconut Straciatella #FreezerBurnPinoySelection @FreezerBurnPh #passionforconfection #PassionforDesserts #PastryLife #PastryChef ° ° °#loolooPh #Breakfastmagazine #appetiteph #pepperph #thespoiledmummy #theKainTulogGang #foodmagazine #zomatoph #zomatoph #bookymanila #ourawesomeplanet #forkspoonmanila #yummyph #appetiteph #fnbreport #spotph

A photo posted by Michael Llamanzares- Aspiras (@chefmikoaspiras) on Sep 22, 2016 at 9:47pm PDT

Ube Pop-Tarts

You haven’t seen anything until you’ve seen an ube-smothered pop-tart.

Loving these homemade pastries by @mybsweet in California – Our #Ube #PopTarts are the perfect treat for brunch!!! Or breakfast… or lunch… Dinner too! Soooooo yummy! We only make limited quantities each day. We also have our Ube #breadpudding and a bunch or other freshly baked #sweets! And don’t forget, this is the FINAL MONTH to get our #HaloHalo till next summer. Open till 11pm tonight. Plus it’s #SweetSaturdayNight so we’re going to party with LIVE music from @zakpiano starting 7:30pm. See you soon! #BSweetDessertBar #BSweet #dessert #desserts #bakery #baking #cake #cakes #filipinofoodmovement #filipinofood #filipino #philippines #sawtellejapantown #losangeles #LA #mydayinla #bestinla #foodie #dessertporn #foodporn #foodpic #weekendeats

A photo posted by Local Eats (@localeatsusa) on Sep 22, 2016 at 4:34pm PDT

Is it just us or does everything look tastier in the shade of purple?

Ube isn’t the only food that has caught our eye on Instagram recently. Check out THESE decadent ice cream cone pics that will have you drooling.

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