For the Latest in Trending and Viral Styles, Look No Further Than Streetwear Brand Aelfric Eden
When we think about all of the biggest trending styles right now, from oversized pieces and streetwear to bold prints and animal graphics, Aelfric Eden immediately comes to mind.
The global streetwear brand has had viral movement after viral moment over the last few years, with a powerful social presence on TikTok and Instagram (where they have a whopping 1.3 million followers and counting) thanks to their eye-catching designs, limited-edition drops and exclusive collections. Aelfric Eden offers high-quality, next-level fashion at affordable price points, and there's a good reason they've been changing the style game for influencers everywhere.
Aelfric Eden was founded in Los Angeles in 2014, blending the cultures of Asian streetwear with Western trends to create a brand that's borderless and inclusive. Its youth-oriented looks incorporate elements like skateboarding and graffiti into the mainstream of fashion, resulting in pieces that are bold and original without sacrificing everyday wearability.
The brand really hit its stride in 2020 when it hit 100k followers on Instagram, and ever since, we've seen them outdo themselves again and again. It usually goes like this—Aelfric Eden shares on iconic piece, it goes fully viral on social media and then immediately sells out on their website.
It happened with their Dinosaur Cartoon Pattern Knit Sweater and Cute Murder Goose Pattern Knit Sweater in 2021 before they hit the 1 million follower mark on Instagram in 2022. Their growth has not slowed down since, especially with the City of Love collection's Vintage Embroidery Star Hoodies making the rounds in 2023. Lucky for all of us, they also restock regularly, so they don't keep their fans waiting for iconic looks for too long.
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Another reason Aelfric Eden is a favorite brand with Gen Z's biggest fashion trendsetters is that they're not just about the pieces, but the culture and community around them. They've gotten the fans hooked with behind-the-scenes content, influencer collabs and styling tips, ensuring they're in constant communication with their biggest supporters.
Maybe you fell in love with their signature Leopard Print Jeans because you saw stars like Samantha Partida, Becky Kim or Vinny Yuji sporting them, or couldn't resist nabbing your own cozy autumnal Retro '90s Knit Sweater because you saw how cute it looked on Jocelyn Rock or Sam Kirkland.
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These looks have taken over FYPs everywhere, showing that Aelfric Eden doesn't just know how to make unforgettable pieces, but that they're truly connected to their customers and know how to deliver precisely what they want. These days, when we want to know what's going to be the next big thing in fashion, we simply look to Aelfric Eden to clue us in.
We're also obsessed with the cycled fashion trend right now, especially ahead of the holiday gift-giving season. Click HERE to read our interview with upcycling designer Nigel Xavier to learn more about his process.