South Asian and Woman-Owned Brand Bandit Queen Needs to Be on Your Radar
Here at Sweety High, we're firm believers that if you look good, you feel good.
Maybe you just got a fresh blowout, a killer mani or a new outfit. Whatever the reason may be for you feeling like the best version of yourself, we're thankful we have so many creative outlets to choose from. Bandit Queen, an athleisure brand, feels the exact same way.
We had the pleasure of speaking with the founder, Sepali, and she answered all of our most pressing questions. Below, you'll find out all about Bandit Queen's most sought-after products, how Sepali has empowered women through fashion and more!
Sweety High: How long has Bandit Queen been around? What's your story?
Sepali: Bandit Queen started in August of 2019, so the brand will celebrate two years this summer. I started Bandit Queen (BQ) to fulfill a need to see more South Asian presence in the health and wellness industry while also supporting inclusivity of all sizes, shapes and shades. After going through my own personal struggles and loss, I wanted to find a way to not only empower myself through fashion, but to also empower others to be the healthiest versions of themselves mentally, physically and emotionally. Fashion is an important part of how people define themselves and others—and I want to find a way to spread confidence, health and empowerment with my brand.
SH: Where do you draw your inspiration from?
Sepali: As cliché as it may sound, my inspiration comes from my roots and my family history. I try to stay true to my Indian heritage and weave in a hint of modern culture. I'm also inspired by my own experiences and I like to create collections that I know I will feel like I can be the best version of myself wearing—with a touch of gold and vibrant colors too, of course!
SH: What's the most popular products on your site?
Sepali: Poonam Tank ($24.99), Ayesha Tee ($24.99), Gia Hoops ($19.99) (or any hoops) are our most popular products. These pieces bring a flavor of ethnicity to everyday wear in a simple, yet unique way!
SH: What activities do people typically do while wearing BQ?
Sepali: Most women and girls that wear BQ wear our products to the gym, yoga and casual wear while running errands or on the go. We know of many spin instructors who teach in BQ gear, yoga classes, hiking or busy students who are on the go between class, errands and hanging out with friends.
SH: Are there any celebs or influencers who have tried out BQ?
Sepali: Yes, we have Leticia Gardner, Mira Patel, Palak Patel and Loreen Hwang to name a few.
SH: What are the must-have pieces every girl should have from BQ?
Sepali: I think every girl should have a pair of Gia Hoops ($19.99), the Mia Hat and Marissa Joggers ($42.99). They will make you feel like a strong, boss babe with a hint of spice!
SH: Anything else you'd like our audience to know?
Sepali: I'm really humbled and excited about our newest collection—the Truth Collection. The Truth Collection combines my South Asian heritage and the American culture—both identities that make me feel empowered, feminine and proud. The "Bandhani" print used in the collection dates back to India over 5,000 years ago from where my family is from, in Gujarat. This print was used in traditional Indian clothing, such as a Sari that women wore. The ombre pink symbolizes positivity, versatility and a fresh look on workout wear. It's a timeless staple in the Indian culture and we hope to make the Truth Collection a staple in your wardrobe, with a modern twist.
Bandit Queen is more than a fashion brand, it's a community of queens wearing fitness apparel that is rooted in heritage while also promoting body positivity and staying true to your "Truth".
Love finding cute new athleisure brands? Look HERE to find out all about the fitness brand, LiCi Fit.