Beauty Brands Started by Influencers We're Obsessed With
There are a select few influencers out there that have expanded their businesses further than anything they ever imagined.
What started out as a blog, or just style inspo on Instagram, has turned into a full-blown career for many of our favorite influencers. Through their experience and contacts, some of them have been able to create a new business. Interested in which ones we love and support? Keep scrolling to find out which beauty brands were started by influencers—and that we're obsessed with.
Sivan Ayla, queen and mother to two, started +Lux Unfiltered with her husband a couple of years back. Sivan has always been known for her glowing, beautifully-tanned skin, and that's exactly what you get from +Lux Unfiltered! They sell a few items, but they're definitely most known for their Nº12 Bronzing Face Drops ($42), which go on clear and develop over time.
Annie Lawless initially started her beauty journey because she couldn't find a makeup brand that fit all of her needs. She wanted full-coverage, non-toxic and long-lasting products, and that's how Lawless Beauty was born! Successful from the start, the brand is now sold at Sephora, Neiman Marcus and more. One of their number one sellers is the Forget the Filler Lip Plumping Gloss ($25), which, of course, is sold out ATM.
Negin Mirsalehi has been a fashion influencer on Instagram for quite some time and has gained a huge fan base over the years. The number one thing, by far, that followers wanted advice on, was how to achieve her stunning hair. And the secret? Bees! Well, honey to be more exact. Her father was a beekeeper growing up, and she always experimented with honey in her hair. Gisou was then made a reality for customers with their iconic Honey Infused Hair Oil ($87).
Addison Rae, TikTok superstar, is quite the businesswoman at just 20 years old. She co-founded Item Beauty as a way to provide people with science-backed, cruelty-free and clean ingredient products. Right now, the website sells both clean makeup and skincare products, and her Brow Chow ($14) in particular has already amassed over 6,500 reviews.
Both Marianna Hewitt and Lauren Gores started out as individual beauty influencers, and after trying out hundreds, if not thousands of beauty products, they were left wanting more. So, they started Summer Fridays as a way to provide people with effortless beauty made with clean ingredients. Their Jet Lag Mask ($48) is loved by pretty much every influencer out there, so it's no surprise that it's sold out.
Tina Craig started out her influencer career in the fashion sphere, but was always drawn to beauty. She wanted products that weren't complicated and made with non-toxic ingredients. Because of this, U Beauty was formed, and is now well-known as a sustainable and clean beauty brand. The U Beauty Duo ($138) is a fan favorite, in particular!
Love keeping up with your favorite influencers? Look HERE for a list of influencers you should follow for fashion inspo.