Following the tragic and destructive fires across Maui this month, the island is in desperate need of help, and brands all around are doing their part to get the community back on its feet.

It can be easy to feel a bit helpless in these dire times, but one thing you can do, in addition to contributing directly to support efforts, is to shop the great brands that are lending a hand. If you’re not sure where to start, we’ve gathered a list of some of our favorites, so you know exactly where your money is going and how it will help.

Tiare Hawaii

Tiare Hawaii is one of our go-to brands for fabulous, flowy and vacation-ready dresses, and they’re also giving back in this time of need. Through Aug. 28, the brand will donate 20% of all sales to the Maui Strong Fund through Hawai’i Community Foundation, focused on rapid response and recovery following the Maui wildfires.

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Challah Back Girls

Challah Back Girls is a unique bakery that connects people through the Jewish ritual of challah bread while also giving back by supporting organizations making a difference in the world. In addition to being absolutely delicious, they’re currently supporting Maui’s wildfire relief. For every 10 challah orders placed through Aug. 31, the company is donating $18 toward humanity relief efforts in Maui.

Challah Back Girls

(via Challah Back Girls)


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Crazy Shirts

Crazy Shirts is a clothing company that’s been part of the Maui community for more than 50 years, and even as they’ve lost stores in the fires, they’re working hard to help the island recover. The company made a limited-edition “Maui Forever Strong” T-shirt in support of disaster relief, and 20% of net sales are being donated to the American Red Cross. That’s on top of a $10,000 donation to the American Red Cross of Hawaii, as well as more than 4,000 pieces of clothing for those who need it most.

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Red Thread Artistry

Red Thread Artistry comes from artist and creative Elyse Bojorquez, based out of Hawaii and featuring art, jewelry, decor and more. Through the end of August, 100% of the proceeds from the brand’s Maui Fire Relief Donation Collection will be divided between various organizations providing wildfire relief, including Maui United Way, the Maui Strong Fund through the Hawai‘i Community Foundation, the Salvation Army Hawai‘i and the American Red Cross Hawaii.

(via Red Thread Artistry)


Aloha de Mele x Mahalo Shoots

The hand-drawn artwork of Aloha de Mele meets with Honolulu T-shirt brand Mahalo Shoots for this adorable tee that supports efforts in Maui. The shirt retails for $30, and all profits are being donated to Aloha United Way, Maui United Way, Maui Humane Society, Hawaii Community Foundation and Maui Food Bank. The shirt also reads “‘onipa’a,” which translates to “standing firm.”

(via Mahalo Shoots)


Keiko Jewelry

Keiko Jewelry is a brand of handmade permanent jewelry, based out of Honolulu. For the rest of August, all of the profits from the brand’s My Little Opihi Collection will be donated to Maui United Way, Maui Strong Fund and the Maui Humane Society.

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The Shop Forward

The Shop Forward is an apparel brand selling clothing, accessories and more, with a message of social impact behind every sale. For every product sold, they donate to important orgs and initiatives, and with their Maui Fire Relief collection, they’re donating 100% of proceeds toward financial assistance for people in Maui who need it.



VitaSea is a suncare brand founded by Hawaiian-born Christine Burger, and while it’s always focused on raising awareness as well as resources for environmental projects, the recent Maui fires are especially close to the brand’s heart. Through Sep. 30, all of the proceeds from VitaSea’s online sales will go to the Hawai’i Community Foundation’s Maui Strong Fund. The brand also kickstarted the initiative with an initial donation of $10,000.



SPAM is a beloved brand in Hawaii, and they’re currently giving back in a huge way.  Their SPAM Brand Loves Maui Shirt is selling for $20, and 100% of the proceeds are going to Aloha United Way’s Maui Fire Relief Fund—but that’s just the beginning. Last week, they also donated more than 264,000 cans of SPAM to feed survivors of the fire, in addition to financial support, totaling a value of more than $1 million.

(via SPAM)


For even more giving back, click HERE to discover great Black-owned skincare brands to shop this Black Business Month and beyond.