Charli D'Amelio Told Us ALL About Her Collab With Pura Vida

BREAKING NEWS! Charli D'Amelio has teamed up with Pura Vida, and it'everything we could have hoped for.

Everyone's favorite TikTok star, Charli, is not only a style icon, but she also has a heart of gold. We were completely blown away when we saw what she created with Pura Vida, as it represents her to a T. The limited edition set is full of yellows, blues, pinks, a smiley face charm, colorful beads and a metallic bracelet that says "All Smiles Here" (available here for $45).

We wanted to learn even more about the collab, so we sat down with Charli herself and asked her all of our most pressing questions. Keep scrolling for our full interview with Charli D'Amelio about her collection with Pura Vida!

Sweety High: How long has this collab been in the works?

Charli D'Amelio: We've been working on this collab since Summer 2020! I am so excited that it's here just in time to wear for summer, beaches and BBQs.

charli d'amelio pura vida

(Photo Credit: Shaye Babb)


SH: What ultimately made you want to work with Pura Vida?

CD: I've always been a fan of Pura Vida and was so excited when they asked me to create my own collection. The team let me pick all of the colors, beads and slogans for the campaign which was so fun to create something entirely my own. They loved the "All Smiles Here" slogan and I was so happy to see it come to life!


SH: Tell us about the design process! Any behind the scenes pics or videos?

CD: Spreading a positive message with this collab was definitely something that was important to me, and I also wanted to create something that I would genuinely wear and that my friends would love too. We have fun behind-the-scenes pics and videos here.

charli d'amelio pura vida

(Photo Credit: Shaye Babb)


SH: Have you always been passionate about jewelry?

CD: For me, having fun with my clothing and accessories always helps me to feel happy and confident. I love Pura Vida because the bracelets are so light and go with so many outfits, so I was excited to collab with their team in particular to share lots of colorful and beaded jewelry with my followers.


SH: If you had to choose one, what's your favorite piece from the collection?

CD: My favorite item is the engraved bracelet that says "All Smiles Here" ($20) because it reminds me to stay positive every time I look down at my wrist, and I want my fans to smile each time they look at their bracelets too!

charli d'amelio pura vida

(Photo Credit: Shaye Babb)


SH: How can fans show their support on social media?

CD: You can do our #ShowUsYourHappy challenge on TikTok, where people have been sharing moments that make them smile. I love seeing people taking part in the challenge and making it their own. It's so fun to see all of the creative ways that people turn this simple challenge into something fun and exciting! Don't forget to tag me @charlidamelio and @puravidabracelets 🙂


SH: Lastly, what advice do you have for your fellow teen girls?

CD: My advice is to surround yourself with people who support you and are there for you. It's definitely extremely important to find those people in your life because they're the ones who will be there for you when you're down and will lift you up no matter what. These people for me are my family and friends.

charli d'amelio pura vida

(Photo Credit: Shaye Babb)


Love Charli D'Amelio as much as we do? Look HERE for other TikTokers we think you'd also like!