Have you really made it as a celebrity if you don’t have your own beauty line?
Well, sure—Meryl Streep doesn’t have one, and she has several Oscars. And it also wasn’t so long ago that having a beauty line was just an extension of a star-branded perfume. The fragrance was often fine, but you purchased it because Britney Spears or Paris Hilton branded their name on the bottle, and not because it might actually be any good.
Times have changed, however. A-listers like Rihanna made their makeup line more than just a marketing strategy for their overall brand: They also put in the work (in RiRi’s case, “work, work, work, work”) in order to make their makeup really stand out.
Now, we have quite a few star-led lines out there, all of which have a much-deserved spot in your makeup bag. But what does your preferred celebrity makeup line say about you? Read up and find out!
Much like Kylie Jenner herself, you don’t mind a little attention. That’s why you snatch up a new lip kit during every product drop—the colors always pop on Instagram.
You’re the kind of person who does everything as big as possible, from your birthday parties to making dinner for your significant other. You live large, and you make no apologies for it!
TikTok star Addison Rae is one of the biggest social media stars on the planet, but she’s also the world’s “girl next door.”
There’s not a matte lip in her cosmetics line, which features “clean” beauty products and “no makeup makeup” looks like a nourishing mascara and lip oil. If you love Addison’s line, you’re likely the chill, go-with-the-flow friend who never takes anything too seriously and prefers movie nights with friends to loud parties and drama.
Selena Gomez’s new makeup line is all about celebrating your strengths, and every item is meant to enhance your natural beauty, not hide perceived flaws.
If this is your number one makeup line, you are the friend everyone goes to for advice, because you’re amazing at hyping everyone up. That kind of energy comes from being so self-assured, and while that kind of confidence is rare, you always sprinkle some onto anyone who talks to you for long enough.
Lady Gaga is the master of reinvention (I mean, did you even recognize her in A Star Is Born?) and if this is your favorite makeup line, you’re likely as much a chameleon as the “Rain On Me” singer.
You’re the kind of person who loves to try out new interests and hobbies, be it joining the theater club one year and trying your hand at mathletes the next. Your friends can never keep up with you, but boy, do they love watching to see what you do next.
Rihanna’s lauded makeup line lets the products do the talking, and if this is your favorite line, then you’re likely a quiet boss who never needs to brag about your accomplishments—simply because you know you’re killing it.
When you rock a green lipstick, no one says anything about it, because you can pull it off with such confidence it’s basically a neutral on you. You could be named valedictorian of your high school and no one would even know you were in the running.
If Kim Kardashian’s KKW Beauty line is your favorite, your friends are probably constantly asking you to slow down. You love to hustle, and have a meticulously organized life in order to finish everything you need to get done.
Your ideal holiday gift is a bullet journal, just so you can make lists of all the things you need to do. Getting things done is your superpower, so you need a makeup line that works with your busy lifestyle—and KKW Beauty’s stick contour kit is very easy to apply in the car between appointments.
Want to read more about celebrity beauty lines? Click HERE to read about Charli and Dixie D’Amelio’s new nail polish collection.