Live.ly Held a 24-Hour Livestream for an Awesome Cause

dec 13, 2016

Live.ly's first-ever live 24-hour broadcast wasn't just for fun—the event raised a lot of money for an awesome cause.

More than half a million viewers tuned in to the livestream, hosted by What's Trending and Musical.ly on Giving Tuesday.

(Photo credit: Michael Bezjian)

The event was sponsored by digital talent network and entertainment studio Collab, whose creative team also participated in programming the event, and thanks to Musical.ly and What's Trending it raised more than $17,000 for the Pablove Foundation to fight childhood cancer.

(Photo credit: Michael Bezjian)

Best of all, some of our fave Musical.ly talent was there to help raise that money! They included Shira Lazar, the Perkins Sisters, Bratayley, Daniel Skye, Far East Movement, Luna Blaise, Los 5, Jake Paul, Jojo Siwa, Brent Rivera, Austin Mahone and more. Keep scrolling for event photos!

Los 5 hold kittens at Musical.ly event

Devenity Perkins, Landon Barker, Alabama Barker, and Daniella Perkins at Musical.ly And What's Trending Host #24HourLiveley To Benefit The Pablove Foundation at Musical.ly HQ on November 29, 2016 in Los Angeles, California.