Dystopian Goldie Blox Ad Reveals Girl Power Action Figure!
Movie over Hunger Games and Divergent! A new dystopian society features in an ad for Goldie Blox, revealing their new action figures!
The ad opens with a screen explaining that fashion dolls tell young girls that intelligence isn't as important as beauty, and that one of these dolls is is sold every 3 seconds!
Next, it shows an ominous recording of "Big Sister," telling girls how to think, repeating over and over that "You are beauty, and beauty is perfection."
All the while, a production line spews out identical pink dolls dressed in the same furry pink vests and heels. As girls, all dressed the same, walk in a line, they take their dolls.
But one girl in line isn't quite like the others. She wears overalls, red sneakers and a tool belt, welding a hammer.
Before long, she steps out of line, disabling the fashion doll machine and smashing Big Sister's screen. Soon, a different kind of doll pops out.
It's Goldie Blox's new action figure! Like the rebellious girl, she wears purple overalls and holds up a hammer. We can't wait to learn more about the action figure soon!
GoldeBlox is a toy company that focuses on girl power and creating toys that will empower girls to consider engineering as a career. We love that they're also providing an alternative to fashion dolls with this new figure!