If you follow Gwen Stefani and her many ventures, you might already know that she just added one more to the extensive list.
Gwen has finally come out with her own makeup line, and it has her name written all over it. After Gwen spent three years developing the line to create the perfect looks for her fans, it’s finally time for GXVE (pronounced “give”) to enter the limelight, and here’s what you need to know about it.
Gwen Stefani’s GXVE is a completely vegan and cruelty-free makeup collection. The collection includes products for lips, eyes and face, with instantly iconic and irresistible colors. These goodies don’t only help us all emulate her style, but they’re also affordable. All products are being sold exclusively at Sephora and GXVEBeauty.com, and are available now.
Gwen is known for many looks, including her signature red puckered lips, and the new collection gives us three striking lip products in GXVE’s “Original Recipe” shade of true red. The collection includes the I’m Still Here matte liquid lip for $24, the Anaheim Shine satin lipstick for $26 and the Original Me matte lipstick for $26.
The first GXVE drop also included some great products for the eyes. Both the Hella on Point ultra-fine eyebrow pencil ($24) and Most Def instant definition sculpting eyebrow pencil ($24) are available in seven shades, from neutral blonde all the way up to black, while the Line It Up 24-hour waterproof gel liner ($21) can be purchased in Spiderwebs (black) or Bathwater (blue) hues. She also dropped four mini Eye See in Color eyeshadow palettes ($28 each) in more hue sets named after her songs—Simple Kind of Life, Just a Girl, Rich Girl and Danger Zone.
And that’s not all! Last, but definitely not least, Gwen has also released her All Time Prime hydrating serum and smoothing oil that’s perfect for all skin types, but especially for moisturizing dry skin. It’s lightweight and will leave your skin with a perfectly dewy complexion for just $48.
These eight products are a stellar start to GXVE, and we can’t wait to see what Gwen will come up with next. In the meantime, if you want to use some of these great products for your Coachella look, click HERE for our biggest beauty and makeup predictions for the festival.