Instagram Is Testing Recommended Posts, and Here's How You Can See Them (or Not)

As if we don't spend enough time on Instagram already, it's testing out a new way to keep us coming back for more.

Instagram has added recommended posts to users' feeds, and you may start seeing them soon if you haven't already. The test began Monday and is continuing to roll out. The company plans to make revisions, and then bring recommended posts to even more users in the weeks to come.

People sometimes freak out if their user experience changes too drastically overnight, but we don't think that will be the case here. Tech companies are well aware of that by now, so we assume Instagram did its best to avoid any kerfuffle over recommended posts. You can easily see or not see recommended posts once they arrive in your feed—here's how:

When you scroll through, you'll eventually get to the point in your feed where you've seen all the new posts from the people you follow. Once you're there, you'll see that "you're all caught up." Just keep scrolling to see recommended posts. They're selected based on who you follow and the content that you like, according to Instagram.

Instagram recommended posts

(via Instagram)

If you're not interested in Instagram's recommendations, never fear. All you have to do to avoid them is either stop scrolling and go about your business, or click "view past posts" to see more of your feed. It's as simple as that.

The reason Instagram has added recommended posts is to let you "see even more of what's being shared by our community," according to the company. You have the power to choose whether or not you want to do that.


Coming up with Instagram captions isn't always easy. Click HERE to read our recommendations for short and sweet, two-word options.