These Are the 10 Most Instagrammable Beauty Boutiques in America

We consider shopping for beauty products a serious hobby that borders on obsession.

And even though we live in an era where you can have just about anything delivered to your door with the click of a button, beauty is one of those things that's just better to shop IRL for a myriad of reasons.

For starters, color-matching is best when you can try it out on your skin first, along with trying the texture, seeing the finish and smell. Sure, there are the beauty Goliaths you can shop like Sephora and ULTA, but we love shopping in boutiques for a more personalized experience. Keep reading for the 10 most Instagrammable beauty boutiques.


It goes without saying that Glossier is a holy grail, and their stores are what Instagram dreams are made of! They have shops in New York, Los Angeles and Boston—and they frequently do pop-ups so keep your eyes peeled. This is a boutique you and your 'gram do not want to miss.

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Clean beauty is the future, and stores like Follain are spearheading the movement. Follain has tons of locations throughout the eastern and southern parts of the U.S. and they all have gorgeous soft lighting and shelves of clean products to try.

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Credo Beauty

Credo Beauty is the largest clean beauty store in the country, with locations in California, Texas, Chicago, Boston, New York and more. Not only are these stores incredibly chic, they're also known for their "Credo Clean Swaps," where you can take your makeup bag or skincare routine for a complete overhaul for nontoxic products, perfect for an IG Stories.

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Violet Grey

Violet Grey is a beauty lover's paradise where old Hollywood and glamour collide. Perched beautifully on Melrose Place in Los Angeles (just a hop away from Glossier might we add), Violet Grey is pricey but looks like your beauty-loving mom's incredibly chic bathroom. Needless to say, you'll want to get lost in here.

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The Now Massage

While not technically a beauty boutique, The Now is a stylish massage boutique that literally feels like you've taken a bohemian trip to Mexico without the price tag. The shelves are so fun to peruse here, as they have everything from gorgeous crystals, to bath bombs and face oils.

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Blue Mercury

Blue Mercury has tons of locations throughout the U.S., but still manages to feel like a gorgeous intimate beauty boutique, that boasts an array of top-tier brands. You'll want to capture this assortment (and share what you splurge on).

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The Detox Market

Proof that natural and organic can be totally chic! The Detox Market is a nature lover's heaven with loads of new and emerging brands just waiting to be discovered. It also has a beautiful interior and feels more like a stylish bathroom with endless options rather than a store.

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Kylie Cosmetics Pop-Ups

It's no secret that Kylie Jenner goes all out for her Kylie Cosmetics pop-ups, and naturally they're an Instagram paradise! She's had floor-to-ceiling lip kit walls, neon signs and even had a setup that resembled her bedroom. Kylie's pop-ups are definitely not to be missed.



A boutique where you can shop for beauty and get your makeup done? No, this isn't a dream, this is real life, and it's called Blushington. Basically the Dry Bar for makeup, this adorably chic store has tons of amazing products and the cutest interiors to take a selfie.

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And while you're at one of these beauty boutiques, HERE are the on-the-go beauty buys you need to pick up ASAP!