Jasmine Tookes and Josephine Skriver of JOJA Tell Us All About Their New Fitness App

Supermodel besties Jasmine Tookes and Josephine Skriver launched their fitness wear brand JOJA and it was instantly a hit, so when we found out they were taking it a step further and creating a fitness app, we just had to learn more.

The JOJA fitness app is now available in the app store, and it has tons of workouts, from booty burners to HIIT and everything in between. Jasmine and Josephine were kind enough to answer all of our most burning questions about the app in the interview, below!

Sweety High: What is it like being able to work together?

Jasmine Tookes: It has been absolutely amazing! Josephine and I have worked alongside each for the better part of our modeling careers, but it's been such an unreal experience to combine our joint passions for living an active lifestyle and creating the incredible community that is JOJA.

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SH: How did the idea for the JOJA app come about?

Josephine Skriver: When we first started JOJA, it was all about the workouts. After taking a pause to focus on our JOJA activewear line, we're really just returning to our roots! We've always loved to post-workout tutorials on our Instagrams, so we're thrilled to be able to have a platform to continue to share the workouts we swear by. We're always coming up with new and exciting ways to stay active!


SH: How does the app work?

Jasmine: We've partnered with Playbook to power our app. Once downloading the app and signing up for our JOJA subscription, you'll have unlimited access to our content, which we will be updating and adding to on a regular basis. Within the app, we've curated collections of workouts based on what you want to work on, how long you want your workout to be and where you're working out from.


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SH: Who is the JOJA app for? Can anyone at any stage in their workout journey enjoy the app?

Josephine: The app is for anyone who wants to work out in a fun way with a fierce community by their side! Whether you're a regular at the gym, a pilates icon or just getting started on your fitness journey, the JOJA app has an option for everyone.

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SH: Do you have any advice for younger girls just getting into their fitness journey? How can the JOJA app be of assistance?

Josephine + Jasmine: Working out and staying active should be fun! Having a workout buddy to keep things light-hearted and motivating is quite literally what JOJA was founded on. With so many short videos to choose from, our workout app is definitely a great space for young women (or anyone!) looking to start their fitness journey!


SH: What are some of your favorite workouts on the app?

Josephine: We are both the biggest fans of our booty days! We love all of the butt workouts on our app.


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SH: Is there anything specific we need to complete the workouts?

Josephine: Nope! One of the amazing things about these workouts is that they can be done anywhere at any time. Jasmine and I are both accustomed to a very busy and on-the-go lifestyle, so it was super important to us to be able to create workouts that are both effective and flexible. We've created a series of workouts specifically for in the gym as well as at home, leaving the weights and other equipment used totally up to you!

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The JOJA App is free to download in the app store, and you can enjoy a seven-day free trial before committing to $14.99 a month or $99 a year.


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