Justin Bieber Boosts Proactiv Sales
Justin Bieber recently became the face of Proactiv acne treatment, along with celebrities like Katy Perry. It seems the Biebs has something going for him though that the other Proactiv spokes models didn't– there are a million teenage girls out there who would do anything he told them to, including buy any product he markets.
Day one of Justin's ad campaign landed Proactiv 125,000 Youtube downloads of his commercial and 500,000 views of the clips. Seeing as 60% of their sales are done online, this has been great exposure for the company who has been overwhelmed with the amount of orders being placed from moms of tween girls.
Case closed: anything Justin touches turns to gold.
If you haven't seen the commercial yet, here it is: