40-Year-Old LEGO Pamphlet Encourages Girls & Boys To Build!
With the release of The LEGO Movie and LEGO sets emphasizing women scientists, it's clear that the building block company is all about creating equality. But a resurfaced pamphlet from 1974 shows that their desire for an equal playing field dates back at least 40 years!
The text, from 1974, was a letter to parents appearing in a pamphlet showing off some awesome doll houses in the days before pink dominated the female LEGO experience.
The urge to create is equally strong in all children. Boys and girls.
It's the imagination that counts. Not skill. You build whatever comes into your head, the way you want it. A bed or a truck. A dolls house or a spaceship.
A lot of boys like dolls houses. They're more human than spaceships. A lot of girls prefer spaceships. They're more exciting than dolls houses.
The most important thing is to put the right material in their hands and let them create whatever appeals to them.
It stressed that LEGO blocks are about harnessing your imagination to create whatever you desire, and that both genders are equally capable of being creative.
Even though these toys were aimed at girls, the company wanted people to understand that it was perfectly good if boys played with them, too.
Even 40 years ago, the company understood that some boys like playing with dollhouses, and some girls prefer a spaceship or firetruck as their toy of choice, and we love that message!
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