We Spoke With Influencer Sivan Ayla Richards, the Woman Behind + Lux Unfiltered
We love a woman who has a carefree, don't mess with me attitude—and that's exactly who Sivan Ayla Richards is.
Sivan is an influencer, blogger, wife, mom and entrepreneur, and shows no signs of stopping. We've been a loyal fan of hers for years now, with our fave content being of her and her husband poking fun at one another. We wanted to get to know more about Sivan and the beauty brand she co-founded with her husband, + Lux Unfiltered. If you're into clean skincare and love a neutral aesthetic, this is the brand for you! Keep scrolling for our full interview with Sivan!
Sweety High: Tell our audience a bit about yourself!
Sivan Ayla Richards: Hi! I'm a lifestyle blogger turned digital entrepreneur. I love to share realistic luxury in an unfiltered voice on my blog, Instagram and now in my product lines (+ Lux Unfiltered & Tan + Lines). I love all things neutral, which you can obviously see on my Instagram, and I've created an entire lifestyle out of it. I have two babies (Capri & Walker) and I'd say I'm the type of mom who likes to have fun but also means business. You can learn all about my style, home décor, recipes and everyday life stuff on my blog www.sivanayla.com or my IG @sivanayla.
SH: What started you on your + Lux Unfiltered journey?
SAR: As an influencer I was always asked, "How do you edit your photos?" and "How are you so tan?" Ironically, the answer to both was that I was editing myself to look tan in all of my photos. Rather than being a fraud, I thought it was the perfect opportunity to create something I really love to actually achieve the color I was on Instagram. I had tried just about every self-tanning product on the market and hated the way they dried out my skin, looked orange, smelled bad, ruined my light clothing and were so messy to apply. I wanted to fix all of that and that is how the idea to create Nº32 Hydrating Self-Tanning Cream came about.
SH: What type of products do you offer?
SAR: + Lux Unfiltered products are all about making you feel confident in your best skin. While our most popular products are both self-tanners, our supporting products keep your skin hydrated and glowing daily. We now have a range of sophisticated body polish, conditioning body cream ($36), a gradual self-tanner and bronzing face drops ($42). Of course, we have a lot more in the pipeline that I'm sure you can imagine fall within this same genre of bodycare.
SH: What's your best-selling product?
SAR: Nº32 Hydrating Self-Tanning Cream is our No. 1 best seller (and currently sold out). We have over 2,000 5-star reviews and everyone absolutely loves the results. It's super easy to apply, smells like Rosewood, is very hydrating on the skin so you can use it daily and best of all looks very natural. I'm really proud of what we created because it not only checks all of my boxes but also uses high-quality ingredients that nourish your skin and are non-toxic.
SH: Which product should every girl try out?
SAR: I'd say every girl should try Nº14 Conditioning Body Cream ($36). It's loaded up with some of the best skincare ingredients like squalene, jojoba oil, vitamin C and hyaluronic acid, which all hydrate the skin but also help with conditions like eczema. Anyone who tries Nº14 is usually hooked because it leaves the skin so soft and glowy and it smells incredible. There's also a fragrance-free version for anyone with sensitive skin.
SH: What's the price range of your products?
SAR: Our products range from $32 to 42. However, our next product is $18. Can you guess what it is? (Editor's note: we found out it's lip balm, available April 30!)
SH: Any fave celebs or influencers who love the brand?
SAR: We have a really loyal customer base and are lucky that so many influencers and celebrities have tried and love our products! To name a few: Jessica Alba, Molly Sims, Marianna Hewitt, Desi Perkins, Helen Owen, The Skinny Confidential, Cara Loren—the list goes on!
SH: Any tanning tips and tricks?
SAR: We have a ton of tips on our site, but my favorite tip is to use our Nº32 Self-Tanner with our Nº14 Body Cream as a base to help blend your color on places like your hands, wrists, elbows, knees and feet. Also, always apply self-tanner in circular motions and don't forget to wash your hands after!
SH: Anything else our audience should know about?
SAR: Keep your eyes out because we have so much new fun stuff lined up for summer that you do not want to miss!
P.S.—Sivan just dropped her latest Sport collections for her other brand, Tan + Lines, today, available here!
Love getting to know about female founders in the beauty space? Look HERE to learn all about Emilie Heathe, the clean beauty brand that should be on your radar.