Midtown Creamery Shows Off the Endless, Insta-Worthy Possibilities of Ice Cream
When you're scrolling through Insta, some things just stand out at you and instantly make your mouth water.
When Midtown Creamery's desserts comes up in your feed, that's almost a guarantee. The Miami, Florida, ice cream shop is owned by Andrew Rodriguez and his wife, Suzanne, and their Instagram page is full of delectable and brightly colored treats that look impossible to resist.
We chatted with Andrew about how Midtown Creamery came to be, and what he believes to be the most Instagrammable item on the menu. When you see it, we don't think you'll disagree.
Andrew Rodriguez: I previously owned Coneys Cones in Brooklyn, New York from 2012 to 2015. We opened Midtown Creamery in November of 2017. Our idea was to open a truly fun, creative, unique ice cream shop that pairs our amazing ice cream with some really cool, unforgettable desserts. We want to really try and connect with every person who walks through our doors, and make their day just a little bit better.
AR: One of the coolest things we do is include free toppings with every item so that even if you're just picking out our smallest cup, we'll dress it up however you like.
Creatively, we're very open to how things happen. We use our menu as a starting point, but we love to just freestyle and shoot ideas amongst ourselves and with our customers.
There's a little bit of healthy competition there too. If someone standing next to you is putting together something spectacular for their customer, you kind of think, "Okay I'm going to have to beat that right now." Everyone is always on their toes.
Most Insta-Worthy Dessert
AR: We really try have beautiful items to serve up for everyone. We originated our Cereal Bowls and they're one of the most incredibly Instagrammable desserts you've ever seen, but if it's strictly about taste, I'm a sucker for our Cinnabun Waffle Sundae.
Most Underrated Dessert
AR: I think people really need to check out things like our affogato—a simple ice cream espresso combo that is truly delicious—but we like to brag that everything on the menu is really darn good.
AR: As for what's new and next, you never know. We've never had a shortage of ideas. You've just gotta hold on for the ride!
Can't wait to stop by the shop yourself? Click HERE for sweet captions for all your ice cream pics on Instagram.