Ralph Lauren Children's Literacy With Madison Beer!

Madison Beer appears in a video recently released by Ralph Lauren, showcasing the Ralph Lauren Children's Literacy Program!Ralph Lauren Children's Literacy Program Madison Beer

Madison is the Ralph Lauren Kids brand ambassador, and in the video, she is shown reading to a little girl. The program encourages literacy among children by donating books to the kids who need them most!

The program was launched at the New York Public Library on May 19th, featuring a kids' fashion show and hosted by Uma Thurman!

The show showcased a new Ralph Lauren children's line for fall of 2014. A quarter of all proceeds from the line goes to the Reach Out and Read nonprofit!

The video also features highlights from Matilda the musical, based on the book by Roald Dahl!

Excited for Madison's latest campaign? Let us know you thoughts in the comments below and share your favorite Madison Beer content with us at SweetyHigh.com!