Spotify’s Newest Campaign Celebrates the Magic of Music Fandom
Spotify has always prided itself in being a platform that puts fans first. After all, there'd be no music culture whatsoever without the dedicated listeners who enthusiastically attend the concerts, buy the albums and spread the word about the artists they love most. That's why today, April 14, Spotify is celebrating music fandom all over the world by kicking off an exciting new campaign.
The campaign is all about highlighting and commemorating the committed fandoms of today's biggest artists, and the communities they've built all over the world. To start, it's highlighting fandoms for seven musicians and groups—Chappell Roan, Doechii, Oasis, Olivia Rodrigo, ROSALÍA, SEVENTEEN and Turnstile—all over the globe.
The Campaign
Spotify is reminding us all yet again that they're the ultimate destination for fan culture with a fan-first campaign, starting by commemorating listeners around the world. Their unique billboards have popped up in some of the world's biggest spots for music fandom, starting with New York City, Los Angeles and London. These billboards celebrate the cultures that surround the fanbases of its artists with evocative film and photography, representing each fandom through imagery that's instantly recognizable to fans.
Essentially, these billboards highlight the unbeatable power of fandom, and the shared sounds and cultural touch points that unite people who love the same music. It's about the communities that are built around a shared passion for an artist's craft.
(via Spotify)
London, England
Oasis – 1 Quaker St.
Britpop superstars Oasis may have had all of their biggest hits in the '90s, but even after feuds and breakups, brothers Noel and Liam Gallagher have remained as beloved and popular as ever—especially with their big reunion tour on the horizon.
Their songs have been added to more than 97 million user-generated playlists on Spotify, with London being the city they're listened to most, followed by Jakarta, Dublin, Santiago and São Paulo. While the guys themselves are from Manchester, their billboard can be found further south in the capital city of London, featuring two guys with fringe haircuts and mod parkas straight from the Oasis playbook.
(via Spotify)
Also read about: 25 Iconic Oasis Lyrics for Every Mood to Use as Instagram Captions
Los Angeles, California, United States
Chappell Roan – Melrose Ave & North Vista St.
The Midwest Princess herself, Chappell Roan, hardly needs an introduction after her meteoric rise to fame over the last couple of years. Despite being a relative newcomer, fans have already added her music to almost 51.9 million user-generated Spotify playlists.
While her fans have listened to her most in London, New York City, Sydney, Dublin and Chicago, her billboard stands in Los Angeles, where the star resides. It features pink cowboy hats paired with a woman wearing bold white makeup and red lipstick, reminiscent of some of Chappell's most memorable looks.
(via Spotify)
Also read about: 25 Introspective Chappell Roan Quotes to Use as Your Next Instagram Caption
New York City
SEVENTEEN – Washington St. & W 13th St.
13-member K-pop boy group SEVENTEEN is one of the biggest South Korean acts in the world, and we're not at all surprised to learn that their fanbase is truly international. Their music has been added to 31.8 million user-generated Spotify playlists, and counting.
They have the most Spotify listeners in Jakarta, Quezon City, Taipei, Kuala Lumpur and Tokyo, through their billboard is planted in New York City. The pastel colors and playful nature of the imagery brings to mind some of their biggest album and single covers.
(via Spotify)
Also read about: 42 Instantly Iconic Lyrics From Olivia Rodrigo's GUTS to Use as Instagram Captions
Olivia Rodrigo
Olivia Rodrigo is yet another young icon who's made a big name for herself in to time at all. At just 22 years old, her music has already been added to almost 179.8 million user-generated Spotify playlists.
She, too, has listeners spanning the globe, with the most fans in Jakarta, London, Sydney, New York City and Melbourne. Her billboard feautres a woman's bedazzled and sticker-covered legs in a bathroom, evoking the playful scrapbook aesthetics of her Sour album.
(via Spotify)
Also read about: 25 Iconic Doechii Lyrics to Use as Your Next Instagram Caption
Doechii
2025 has been a remarkable year for Doechii following her Grammy win for Best Rap Album with 2024's Alligator Bites Never Heal. So far, her music has been added to more than 115 million user-generated playlists on Spotify.
She, too, has a massive global fanbase, including listeners in New York City, as well as London, Sydney, Los Angeles and Melbourne. The billboard features an albino alligator on a leash, mirroring the imagery on her breakthrough mixtape.
(via Spotify)
Turnstile
Hardcore punk band Turnstile may be the smallest on this list, but their fans are no less worth celebrating. They've had a series of huge hits including "BLACKOUT," "MYSTERY" and "HOLIDAY," and their songs have been added to more than 4.1 million user-generated playlists on Spotify.
Their most avid listeners live all over, including Los Angeles, Jakarta, New York City, London and Santiago. Their billboard suggests the band's boldness and grit with tough guys and chains, contrasted by their puffy pink mascot.
(via Spotify)
ROSALÍA
Spanish pop and flamenco artist ROSALÍA has transcended language boundaries with her music to become an international star, with her music added to make than 76.9 million user-generated Spotify playlists.
She has fans all over, with Spanish-speaking cities including Santiago, Madrid, Mexico City and Bogotá in her top five, as well as Bangkok, of all places. Her fandom imagery features a woman wearing bold tooth gems, much like the artist herself.
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