5 Reasons Everyone Is Going Crazy Over Blind Boxes

If you have been on TikTok in the past couple of months, you have probably noticed the assortment of blind box unboxing videos. People will select the item they hope to receive. Then, as they open up their new buys, you'll get either screams of joy or sighs of disappointment.

The thrill has inspired many people to go wild over them. Maybe you, too, have even caught the bug. Curious to learn what exactly the frenzy is about? Continue reading to discover the five most common reasons everyone is obsessed with blind boxes.

They're Super Collectible

Since the dawn of time, humans have enjoyed collecting things. Think about the stuffed animals from the late '90s or the assorted cups you can order from your favorite fast food spot, as well as trading cards, pins, vinyl records and more. Collecting gives us purpose and, as we work toward completing collections, fulfillment. Then, we can display our completed sets like trophies.

Scarcity and Rarity

When there is a craze for something, everyone tends to want it because everyone else has it. The bandwagon effect is real because the most popular brands quickly get sold out. If you want to buy them secondhand, good luck. You may pay up to $500 for each piece.

And don't even get us started on the secret collectibles! People will continuously by them in hopes of buying the coveted rare colorways.

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They're Personalizable

These days, you can find ways to personalize your blind box creatures. For example, there are small businesses that specialize in making miniature clothes to fit your toys. If you're a total expert, you could also dye or paint each figure to your liking.

They're Fit for Travel

There are some collectible items you can't bring with you. They are simply too big and bulky, so we always appreciate something that's small enough to follow us on the go. In addition, many blind box goodies are keychains, so you can attach it to your bag for a little pop of style.

They're Adorable

Let's face it—these blind box characters are made to be extra cute. If they weren't, no one would want to purchase them. Sometimes, you just can't resist their angelic (or goofy) looking faces. Truly, you need to have them all to create the cutest space possible.

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