The Ultimate Guide to Choosing the Right Eyebrow Product

by Alayah Brantley

It's no secret that brows can drastically change your face.

Arguably one of the most important steps in any makeup routine, eyebrows add definition and help frame your features. Perfecting your brow routine takes some experimentation and research. Other factors—like your skin type, daily routine and lifestyle—also play a role in finding your perfect brow regime. Learn more about these considerations below.

Brow Type

Following the natural shape of your brows is usually the most flattering approach. Of course, you can always wax, pluck, shave or thread to achieve your desired look. Brows also come in varying thicknesses and colors, so the ideal product for you will depend on your shape, density and how much opacity or definition you want.

(via Unsplash)

 

Lifestyle

How busy are your mornings? If you have a bit of extra time to spare, you might enjoy a more detailed brow routine that involves shaping, filling and setting your brows in place with multiple products. This approach gives you total control over the final look—whether you're going for soft and natural or bold and defined. But if you're constantly rushing out the door, juggling a packed schedule, or just prefer a low-maintenance beauty routine, a one-and-done product or semi-permanent solution (like brow tinting and/or lamination) could be a total game-changer. These options save time, reduce daily effort and keep your brows looking polished with minimal upkeep. The key is to find a routine that works with your lifestyle—not against it.

 

Skin Type

Knowing your skin type matters more than you might think when it comes to choosing the right brow product. If you have dry skin, cream-based products tend to glide on more smoothly and blend seamlessly without emphasizing flakiness or texture. These formulas also offer a more natural, hydrated finish. On the flip side, those with oily skin may find that cream or pencil products slide around or fade quickly throughout the day. In that case, powders, waxes or long-lasting, smudge-resistant formulas are your best friends—they help lock everything in place and prevent midday meltdowns. Understanding your skin's behavior will help you pick a product that not only looks good but also stays looking good all day long.

 

Also read about: Here's the Most Foolproof Order to Apply Your Makeup

 

Brow Products to Consider

Brow Lamination & Tint

Brow lamination and tinting are amazing for those short on time or living active lifestyles. Lamination—done at home or in a salon—lifts and sets brow hairs in place and can last up to six weeks. Brow tinting adds depth and color, so you don't need to reapply the product daily. A great option is the Godefroy Instant Eyebrow Tint— its all-natural, plant-based formula is waterproof, sweatproof and lasts three to four weeks.

(via Godefroy)

 

Brow Pomade & Pencils

These are the go-to tools in most makeup kits. Pomades offer bold definition, while micro pencils mimic the look of real brow hairs. These products are ideal if you're filling in sparse areas or creating a custom shape. They're especially helpful for those with thin or uneven brows.

 

Brow Gel

Brow gels can stand alone or complement other products. For instance, you can use a clear brow gel after tinting to keep hair in place. You can also use brow gel and then fill in any areas with a micro pencil for natural definition. Tinted brow gels—or those with fibers—can add volume, hold and definition in one quick swipe. Perfect for minimalists!

(via Unsplash)

 

Finding the right brow routine is a valuable skill in your beauty toolkit. While discovering your ideal products and techniques can feel overwhelming at first, it should be a fun, creative process. Don't be afraid to try new things—experimentation is where the magic happens. With a bit of time and patience, you'll create a brow look that flatters your features and fits your lifestyle. In the end, the best brows are the ones that make you feel confident and beautiful.

 

Hunting for your next spring look? Click HERE for our favorite spring makeup colors for 2025.