Addison Rae, TikTok queen, launched ITEM Beauty in 2020, and it’s already taken the beauty world by storm.

Makeup artists, influencers and celebrities alike have all flocked to the brand, and for good reason! ITEM Beauty offers clean skincare and makeup products, meant to make you feel like the best version of your naturally beautiful self. Instead of masking your “imperfections,” Addison thinks that embracing them is the best way to show off your true beauty—and we couldn’t agree more!

Not only has Addison proved to be a stellar role model for her fellow Gen Zers, but she’s also a successful businesswoman, friend and true star. Interested in finding out what she has to say about her brand, ITEM Beauty? Keep scrolling for our full interview with Addison Rae where she tells us all about it.

Sweety High: Tell us about your beauty journey. Have you always been passionate about makeup and skincare?

Addison Rae: I’ve always loved makeup. My mom was a makeup artist when I was growing up so I watched her and played with all her fun products. Skincare was something I became more and more obsessed with as I got older and my skin started to change.

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SH: What led to the creation of ITEM Beauty? Tell us about the process!

AR: I really wanted to create a line of makeup that was affordable and clean—something that was good to use for all skin types. The brand is continuing to change and grow and I’m so excited for what we have in store!

SH: If you had to choose, what’s your must-have ITEM Beauty product?

AR: I would definitely say Lash Snack. I’m mascara obsessed.

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SH: What does your everyday makeup routine look like? What products do you use?

AR: Lately I’ve been trying to wear less makeup. So I’ll use brow chow on my brows and maybe as a bit of a smokey liner, lid glaze for a little shine on my eyes and as a highlighter, lip quip to gloss up my lips, and of course lash snack.

SH: What does your morning and nighttime skincare routine look like? What products do you use?

AR: Lately I’ve been trying to just keep things really simple. In the morning I’ll wash with the Fast Pass AHA Gel Cleanser, Lite Sauce Balancing Gel Moisturizer and an SPF. I’ll carry the One Hit Mist with me during the day for a refresher. And at night, I take off all my makeup with the cleansing balm, wash again with Fast Pass and apply the Overdew Xtra Intensive Moisturizer for while I sleep.

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SH: How do you make your skin so dewy, glowy and beautiful?

AR: A lot of it I feel like depends on my mental health. If I’m stressed, not sleeping, not taking good care of myself, I notice my skin freaks out. When I’m focused on getting sleep, working out, cleansing my skin, etc, my skin reflects all that good energy!

SH: If you’re feeling lazy, what beauty products do you still not skip out on?

AR: Mascara. Always have mascara.

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SH: Does ITEM Beauty have any new products in the making? Can you give us a hint?

AR: You’ll have to wait and see! Follow us on Instagram to be the first to know!

SH: Lastly, do you have any beauty advice for our teen girl audience?

AR: The most beautiful thing you can be is yourself.

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One of our editors tried out ITEM Beauty for herself! Look HERE to learn about her experience and her favorite products from the brand.

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