Brooklyn and Bailey's Bailey McKnight Shares the Inspiration Behind Skincare Brand, itk Beauty

Brooklyn and Bailey have been huge parts of our lives for what seems like forever, so of course we had to check out their new skincare line, itk Beauty.

It didn't take long for us to fall in love with everything about the new products, from their clean ingredients to their stunning packaging and accessible info—and we can't forget the fact that they're also budget-friendly. We just had to learn more, and we had the pleasure of chatting with Bailey McKnight to learn all about the brand, its inspiration and why making great products for fans is so important to the twins.

Names: Brooklyn and Bailey McKnight

Hometown: Dallas, Texas

Zodiac sign: Capricorn

 

  1. The twin's interest in starting a skincare line basically came from growing up while being very visible online.

"We have been on social media for around 14 years now. We started at such a young age we basically grew up and went through puberty online! This was the start of the skincare passion, as we both (but specifically me) struggled with acne and wanted to find something that helped combat it. We vlogged it all—from morning and night routines to testing crazy skincare hacks. It developed this fascination with finding products that were not only good for your skin, but also didn't break the bank , like most clean products do. It was really the moment we realized there wasn't a brand that fulfilled having clean ingredients, as well as being affordable, that made us want to pursue creating a skincare line so other people who struggled with their skin could find an avenue that worked for them in all aspects. Now we have our itk skincare line that is not only really clean, and cute, but also vegan and cruelty-free, as well as affordable (with everything from $6 to $15) at Walmart."

-Bailey McKnight

brookyln and bailey at itk beauty launch event under arch

(Photo credit: Kirby Gladstein)

 

Also read about: These Counter-Worthy Beauty Brands Have THE Best Aesthetics

 

2. Their must-have product from their own line is the itk Milk-to-Foam Cleanser.

"It's a staple in anyone's skincare routine and, I kid you not, it has changed my skin for the better."

-Bailey McKnight

itk beauty milk to foam cleanser

(via itk Beauty)

3. In terms of makeup, they're all about mascara—especially the one from their Lash Next Door line.

"It's water resistant (aka survives all the emotional breakdowns) while also easily washing off at the end of the day. A must for pretty much anyone!"

-Bailey McKnight

4. The idea of being "itk" (aka "in the know") truly is key to their skincare line, as it was developed around the idea of staying well-informed.

"When we named our brand 'itk,' it was essentially us vowing to make sure that anyone who uses itk will be able to stay 'in the know' on their skincare products, because we would always be transparent and provide any education and information they might need! For example, on each product, we have a super easy-to-understand description of what the product does and how to use it. This is to ensure even skincare beginners are positive they know what the product is all about!"

-Bailey McKnight

itk beauty brightening serum back info

(via itk Beauty)

 

Also read about: How Evelyn Ginossi's European Travels Inspired Her Clean Bodycare Brand Marine + Vine

 

5. itk Beauty is all about keeping the community in the know on how to get healthy skin at an affordable price.

"I am sure most skincare brands have a mission to get healthy skin, but what they aren't focused on is making sure their products are accessible to everyone. We have received so much positive feedback about our products being affordable and accessible. Hundreds of people have reached out saying that they have never had the ability to create a skincare routine because, typically, more than one or two products would max out their budget. Now with itk, they are able to form a full routine, and love it."

-Bailey McKnight

brooklyn and bailey in itk masks

(via itk Beauty)

6. The best advice Bailey ever got was to say two positive things for every negative.

"It helped my everyday thought process be more positive and ultimately had a huge impact on my attitude in general. Even though it was the best piece of advice I ever received, I can't remember for the life of me who originally gave me that advice!"

-Bailey McKnight

7. Bailey believes it's the habit of posting consistently that got her and Brooklyn where they are today.

"We would not be where we are today without social media and the support of everyone who follows us, and that definitely partially comes from always having new and exciting posts go live that people can look forward to! It has created a really fun space for us to share our daily lives, and also for others to relate to what is happening with us and themselves!"

-Bailey McKnight

8. Their one skincare tip is that sunscreen will always be your best friend.

"We've all heard it, and as cliché as it might sound, it's an absolute must!"

-Bailey McKnight

itk beauty broad spectrum spf model

(via itk Beauty)

9. The most rewarding thing for the twins is getting DMs that say how much their work has impacted someone's life.

"Whether it be talking about taboo subjects they might not learn about at home or having a safe space where they can ask questions and receive truthful and relatable answers, or even just being able to see our significant others treat us well and know that that is what they should look for in a relationship, it really means a lot to us to know the things we post, say or even do can help someone else out there."

-Bailey McKnight

 

Also read about: How Family—and Being a Twin—Inspired Joann Zehenni's Skincare Brand, Gemini Beauty

 

10. Being twins has been super helpful in helping the two develop their brand.

"We basically tackle two different sides of the job, since we both have different skillsets. Brooklyn is all about the backend—from accounting and finances to the ins and outs of our website, SEO, contracts, etc. I lean heavily into the front end, which is posting, marketing, running the social media pages, product development, etc. It also makes the days more fun since we get to work together—and IMO be a dynamic duo! Having two brains working at new innovation and ideas constantly really helps keep things interesting."

-Bailey McKnight

11. With Brooklyn and Bailey, what you see from them online is truly what you get from them as people as a whole.

"No secret feuds here—we are genuinely just twins who really like hanging out together and post about it a lot online!"

-Bailey McKnight

brookyln and bailey at itk beauty launch event with teacups

(Photo credit: Kirby Gladstein)

 

For more from some truly incredible entrepreneurs, click HERE to learn all about Vanessa Santos Fein of #WeAllGrow Latina.