Kylie Cosmetics Will Now Let You Build Your Own Eyeshadow Palette

Get ready to customize your eyes!

Eyeshadow palettes are popular as ever, and the latest offering from Kylie Jenner's Kylie Cosmetics lets you pick the shades you want, meaning you no longer have to spend money on hues you don't need.

Kylie made the awesome announcement on her Instagram page, Thurs., Sept. 6, sharing a picture of a packed palette and telling her 114 million followers, "Can't wait to see what looks you guys create with my new @kyliecosmetics customizable pro palette! I'm releasing 28 of my favorite shades from my collections from the last 3 years as single shadows, so you can customize your looks."

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The Keeping Up With the Kardashians star also noted that the customizable pro palette launches today, Fri., Sept. 7, at 3 p.m. PST.

Per a similar post from the official Kylie Cosmetics Instagram account, Kylie has selected her "favorite shades from previously sold-out and limited edition collections," as well as must-haves from existing palettes, to give customers the "perfect selection of shimmer, matte and satin shadows!" According to HotFire Makeup, the shades will reportedly retail for $7 each.

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In a separate post, the Kylie Cosmetics page also shared another look at the palette that includes a closer look at each of the 28 shades available. As you can see, glittery hues such as Raspberry Sugar and Island Girl are perfect for a fun night out with friends or your significant other, while more muted tones like Sweet Like Honey and Topaz are great for everyday use.


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