Get to Know LATHER, the Clean Beauty Brand That Needs to Be On Your Radar

Finding skincare and wellness brands that use clean ingredients is of the utmost importance to us here at Sweety High.

Why use a product made with bad-for-you components when there's another one available that was ethically made and with good-for-you ingredients? That's why we were so excited when we were introduced to LATHER, a clean skincare and wellness brand that prides itself on never using synthetic fragrances.

We spoke with Emilie Hoyt, founder of LATHER, and she told us all about her brand's journey and the importance of clean ingredients. Keep reading for the full interview!

Sweety High: Tell us a little bit about LATHER?

Emilie Hoyt: I started LATHER 21 years ago out of a personal need for skincare and wellness products that contained zero synthetic fragrance, which triggered (and still trigger!) my debilitating migraines. In this country, synthetic fragrance ingredients do not have to be disclosed and it's hard as a consumer to discern the ingredients hidden in the word "fragrance." While many ingredients used may be perfectly safe, there are several known fragrance ingredients that are known as allergens, as well as respiratory and nervous system irritants.

Due to an outdated law that allows fragrance manufacturers special trade secret status, consumers are given little information or protection from potentially harmful ingredients. I wanted to offer safe, effective and transparent skincare and wellness products. Today we have over 100 SKUs in the face, body, hair and wellness categories.

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SH: As a clean beauty brand, what's important to you?

EH: By far the most important element for both our brand and within the clean beauty space as a whole is to not use synthetic fragrance. We've never used them and we never will. This topic is largely brushed under the rug, so I'm very focused on spreading an educational message about the dangers of synthetic fragrance to my community and to consumers in general. Read your labels—if they list "fragrance blend" or something similar, beware!


SH: Who is LATHER for? (young, old, male, female, etc.)

EH: All of the above! We have amassed an amazing community consisting of all age ranges and ethnicities—male and female alike. Our mantra is "feel real," so we really like to be friendly, down to earth and approachable to everybody. We want people to feel good in their own skin, no matter where they are in life.

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SH: What clean ingredients are found in your products? What are the benefits?

EH: We use a wide range of plant-derived ingredients from around the globe that are rich in vitamins, minerals, proteins, omega fatty acids and other nourishing and gentle materials. These ingredients offer many benefits—they moisturize hair and skin, support the barrier function, provide antioxidant protection, offer soothing properties, smooth and fortify the hair and help reduce the appearance of fine lines, wrinkles and uneven skin tone. Our products are scented with natural aromatic blends that feature essential oils that help to soothe, balance and calm the mind and body.


SH: What harmful ingredients are never used?

EH: As I've mentioned, we never, ever use synthetic fragrances of any kind. In addition, we don't use parabens, sulfates, mineral oil or artificial colors. We also never test on animals or work with vendors or suppliers that do.


SH: What is your best-selling product?

EH: Right now, it's our Australian Plum Night Crème—a very luxe cream that provides so many incredible benefits. The phytonutrients and vitamin C from the Australian Kakadu Plum help promote fuller, firmer, more dense-looking skin while you sleep. It's great to use year round but is particularly useful during the dry winter months.

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SH: Tell us about your new eye cream!

EH: I am so excited about this new product! Our new Australian Plum Eye Crème is a fragrance-free, creamy, non-greasy eye cream that you can use morning and night. It revives your eyes with nature's best moisturizers, antioxidant-rich superfruits, tons of vitamin C and advanced technology. It's a soothing, protective and renewing eye cream that will help diminish the appearance of fine lines, wrinkles and dull-looking skin. It's also the perfect companion for our top-selling Australian Plum Night Crème that I previously mentioned. Here's some of what's inside: high levels of vitamin C from the Australian Plum (Kakadu Plum), an exclusive blend of three advanced peptides, ribose, shea butter and sodium hyaluronate.


SH: What is the price range of your products?

EH: Our stand-alone products range from $7 to $62. Our sets and collections range from $18 to $138.

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SH: Where can LATHER be purchased from?

EH: You can buy LATHER online at or at any of our retail stores.


SH: Anything else we should know?

EH: Follow us on Instagram at @LATHER! You can also sign up to receive our emails on our site to find out about upcoming events, promotions and product launches.


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