13 Popular Makeup Brands at Sephora in 2022

Sephora is without a doubt our go-to place for all things beauty, and this year, especially, it seems like we've been spending all of our money there.

Thanks in large part to TikTok, there'always a new makeup product we just have to try out, and we always find ourselves heading to Sephora to pick it up. Interested in finding out which makeup brands are popular at Sephora in 2022? Keep scrolling!

Charlotte Tilbury

Even though this list isn't in order from most to least popular, Charlotte Tilbury just might be the most popular makeup brand at Sephora in 2022. Whether you're just getting into makeup or have been doing it for years, you'll find that their products are user-friendly and beautiful, and if you don't yet have it, you need to get your hands on the contour and glow wands.



Dior's lip products have been all the rage this year, especially on TikTok. We're willing to bet you've heard of the Dior Glow Lip Addict, and yes, it is absolutely worth the hype. Other notable Dior products include their palettes!


Also read about: Everything You Need to Know About the 2022 Sephora Squad


Fenty Beauty

Fenty Beauty by Rihanna just seems to get better each and every year, and while the gloss bombs will always be a fan favorite, this year, highlighters took over the main stage. Of course, we also can't forget the long-wear liquid foundation, which has a whopping 16.7K reviews on Sephora.



HAUS LABS BY LADY GAGA was made available to shop at Sephora this year, and we're so glad for it. We're personally huge fans of the lip oils, and while there aren't tons of products to shop for, it always seems like the shelves are just barely keeping them in stock.



Hourglass has always been a great makeup brand, but it wasn't until this year that it really took off at Sephora. It seems like everyone has tried out the Airbrush Vanish Concealer (ourselves included) and loved it. Other amazing products include their blush, contour highlighter palettes, as well as their setting powders.



ILIA is a makeup brand adored by all of our favorite TikTok beauty influencers—especially the Super Serum Skin Tint. From mascara to balms, blushes, sunscreen and more, ILIA has become one of the most popular makeup brands at Sephora this year.


Also read about: 15 Instagram Captions for When You're at Sephora



Kosas makes makeup for people who love skincare. So, if you love more of a natural, glowy look, you will adore this brand. The most popular product from Kosas is by far the Super Creamy Concealer. It provides ample coverage and is what initially drew people to the brand.



MAKEUP BY MARIO is a makeup brand created by pro makeup artist, Mario, and is full of products for makeup gurus and novices alike. The brand features everything from blinding highlighters to precise liners and more, so most people who walk into a Sephora will want to stop by this aisle.


Milk Makeup

Milk Makeup is another TikTok favorite! If you're on beauty TikTok, you're 100% familiar with the Hydrogrip Primer and Setter, which almost always seem to be out of stock at Sephora—they're that good! Other notable products include their bronzer and foundation sticks.

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If you follow Mikayla on TikTok, you're absolutely familiar with NARS and its famous pot concealer. It's perfect for covering up blemishes and is always picked over at Sephora stores. Other incredible makeup products from the brand include its concealers and foundations!


Also read about: Sephora Collection's Best Skin Ever Full Coverage Multi-Use Concealer Is Finally Here


Rare Beauty

Selena Gomez's Rare Beauty is one of our favorite celeb-owned beauty brands. She'very involved and her love for the brand shows, which is why we think it's a best-selling brand at Sephora! Good luck finding Rare Beauty contour sticks, liquid blushes and more at Sephora, because they're almost always sold out!



Saie is a clean brand at Sephora that we've been basically obsessing over all year. Thanks to their Glowy Super Gel, which put them on the map, they're now one of the most popular brands at Sephora. We're also loving their liquid blushes and new lipsticks.


Sephora Collection

Sephora Collection is Sephora's very own beauty brand, and since Sephora knows what works and what doesn't, it comes as absolutely no surprise to us that it's one of the most popular brands at the store. From liners to concealers, eyeshadows and more, pretty much everything the brand comes out with is killer.


Love Sephora? Look HERE to find out what skincare brands are popular at Sephora in 2022.