Everyone Is Invited to the SEPHORiA: Virtual House of Beauty!

We don't know about you, but the second we step into a Sephora store, all of our troubles seem to melt away.

There's just something about all of the beauty products that always makes us happy, and if this sounds anything like you, you absolutely need to know about the virtual event taking place this Sunday, Sep. 18, SEPHORiA: Virtual House of Beauty. Here's everything you need to know about SEPHORiA.

When does SEPHORiA take place?

Sunday, Sep. 18, from 1 to 5 p.m. EDT.


Where does SEPHORiA take place?

It's a virtual event and you can register online (HERE)!


Also read about: 13 Popular Makeup Brands at Sephora in 2022


How do you acquire more Beauty Insider Points?

During the virtual event, there will be tons of opportunities to play online games and participate in activities. The more you play, the more points you get!

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What 'rooms' will be available to explore?

There will be seven "rooms" to explore, and each one has its own purpose:

The Foyer

The Foyer is basically a home menu, where users can navigate the event, look at schedules, a map, prize booth and more.


Also read about: Sephora Collection's Best Skin Ever Full Coverage Multi-Use Concealer Is Finally Here


Home Theatre

The Home Theatre is the main stage of the event and is where users can learn all about the hottest products at Sephora. There will be shoppable touchpoints and even interactive games!

Featuring: Sephora Collection, Danessa Myricks Beauty, HAUS LABS BY LADY GAGA, Tatcha, CAY SKIN and KAYALI.


La Sala

The La Sala room is "the family" room, where BIPOC and Latin-owned brands will be highlighted.

Featuring: Rare Beauty by Selena Gomez, beautyblender, NARS, Fenty Beauty by Rihanna, JLo Beauty, Tata Harper, Ceremonia and ABBOTT.



The Kitchen is the place to be to find out what's cooking for the holidays.

Featuring: Charlotte Tilbury, Too Faced, GXVE BY GWEN STEFANI, ONE/SIZE by Patrick Starrr, Sol de Janeiro, First Aid Beauty, amika, PATTERN by Tracee Ellis Ross, Maison Margiela, Replica and Yves Saint Laurent.


The Spa

The Spa will focus on wellness activities and is the place to be for all things self-care.

Featuring: Dr. Dennis Gross Skincare, Shani Darden Skin Care, Crown Affair, PHLUR and FORVR Mood.


Also read about: 13 Popular Skincare Brands at Sephora in 2022



The Sunroom is dedicated to clean, planet-positive and sustainable brands.

Featuring: MILK MAKEUP, ROSE INC, Farmacy, Glow Recipe, The INKEY List, Briogeo, Fable & Mane, Ellis Brooklyn and The 7 Virtues.



The Backyard is presented by the Sephora Credit Card Program and features fun games and special guests.


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What special guests will be in attendance?

Special guests include Melinda Solares, David Razzano, Myiesha Sewell, Helen Phillips Dagdag, Winnie Harlow, Vicky Tsai, Danessa Myricks, Mona Kattan, Dr. Dennis Gross, Patrick Starrr, Rosie Huntington-Whiteley, Jason Hoffman and more!


Love all things Sephora? Look HERE for the best Instagram captions to use the next time you're at Sephora.