Spotify Celebrates the Success of Beyoncé’s COWBOY CARTER Tour With Exclusive Playlist Stickers

Beyoncé's massive COWBOY CARTER Tour kicked off at the end of April and continues through the end of July with dates across the U.S. and Europe,  and it's resonating with fans in a big way.

That includes shaking things up on Spotify. The taste-making music streaming platform saw saw a whopping 2,400% increase in "Cowboy Carter" playlists a 2,250% increase in daily searches for "Cowboy Carter" across the United States starting April 29, just  a day after the COWBOY CARTER Tour kick-off show.

Clearly, Spotify believes that those epic stats are worth celebrating, because they just launched exclusive COWBOY CARTER digital stickers, allowing anyone in the BeyHive to customize their COWBOY CARTER playlists as the tour continues.

(via Spotify)

 

Also read about: Spotify's Newest Campaign Celebrates the Magic of Music Fandom

 

Beginning today, May 16, Spotify listeners can start customizing their playlist cover art with these special COWBOY CARTER imagery.

The pack includes nine exclusive stickers—a "TEXAS HOLD 'EM" license place, a COWBOY CARTER sash, a decked-out cowboy boot, a star symbol inspired by the Texas flag, a "Rodeo Chitlin Circuit" sticker, a star reading "BANG," a pair of horseshoes and a silhouette of a woman on horseback. They'll be available for the full length of the tour through Spotify's Creative Cover Art tool in the Spotify app.

To add these digital stickers to your own Spotify playlist, simply make a new playlist or select one of your own existing playlists from Your Library, tap the three dots (…) underneath the playlist and choose "Create cover art." Next, select "Stickers" to choose from the COWBOY CARTER images you want to add, and decorate to your heart's content. For further customization, you can also add text, background colors and gradients and even upload your own images to ensure your playlist cover is one-of-a-kind.

(via Spotify)

The stickers also appear on the official COWBOY CARTER setlist playlist, also out today. Whether you're listening on repeat because you can't make it to the tour yourself or want to know the setlist by heart before your big show, it's one you'll definitely want to savor.

 

For even more on Beyoncé's latest tour, click HERE to discover all of the reasons it's a good idea to show up to the tour early.