You And I Fragrance Ad Channels Mission Impossible!

One Direction reveal just how much they value their latest fragrance in their brand new You and I fragrance ad, in which the guys become masters of espionage!You and I Fragrance Ad Mission Impossible

The commercial is an epic parody of Mission Impossible, with each of the boys attempting to pull off their own fragrance heist, suspending from the ceiling by thin wires.

Quickly, each of the guys realizes they're not alone in their pursuit of the angular You And I bottle, leading to a battle in the air!

You and I officially launch earlier this week. In the U.S., it can now be preordered from Macy's, and will be available in stores nationwide starting August 25!

This latest fragrance from the band has a floral scent with hints of mango and grapefruit, plus exotic peony and orchid flowers. The scent will also be available in the forms of shower gel, candles and body lotion! For more official info, learn more here!

As the battle continues, which of the guys will nab the coveted You And I perfume? Watch below to find out and join us at!