You & I Fragrance To Be One Direction's Third!

One Direction's own Liam Payne took to YouTube earlier this week to announce the band's next fragrance, You & I!you & i fragrance one direction

You & I, named after the band's latest hit single, will be One Direction's third fragrance, following up the fruit and floral-scented Our Moment and That Moment perfumes.

According to the special message recorded by Liam, the band were heavily involved not just in developing the scent of the new fragrance, but also in creating its packaging and bottle!

We hope to see the group go in a new direction with this scent so we can add another amazing fragrance to our growing collection!

Liam announced that You & I will be out in the U.K. by the end of summer. No word yet on when it might be available in the rest of the world, but we have our fingers crossed that we won't have to wait too long!

Are you a fan of One Direction's fragrances? Let us know in one of our Directioner communities at and CLICK HERE to learn how to win awesome 1D prizes in our You & 1D contest!