Here’s something to inject a little pizzazz into the dog days of summer: ColourPop is dropping a new “high impact” eyeshadow.
The product is called Jelly Much, and the brand says it is “Super Shock Shadow’s little sis that wants all the attention.” With its special formula, you get a high-shine, wet look simply by applying it with your fingers. As the brand notes, you don’t have to bust your your brush and spray, which is always a plus.
Jelly Much is a fitting name considering the liquid-ish texture. The shadows are 50 percent water, yet they’re still made to resist creasing and transfer, according to Bustle. They’re also full of 3D pearls that reflect light and give the shadows chrome, duochrome, and holographic finishes, ColourPop says.
The brand released a new video featuring Jelly Much on Monday so you can see the shadow in action:
If you’re into high-glam, lazy-girl makeup, Jelly Much looks like the perfect addition to your beauty arsenal.
The product’s price hasn’t been announced yet, but it will be available for purchase starting Aug. 17.
If you missed ColourPop’s most recent launch, click HERE to read about the Zodiac Collection, a collab with Kathleen Lights.