Jasmine “JB” Badie has spent years helping some of music’s biggest stars establish their signature looks and moves, even if you’ve never seen her name in the credits.
As Sabrina Carpenter‘s creative director since 2022, JB has been the guiding force behind Sabrina’s entire visual world, from the era-defining aesthetic of the Short n’ Sweet tour to her Coachella sets, viral music videos and biggest awards show moments. Working as both creative director and choreographer, JB has become one of the industry’s most influential figures behind the scenes, shaping the performance style and signature moves that make the biggest stars shine even brighter.
Her résumé extends far beyond Sabrina, too. JB is a longtime Beyoncé collaborator who helped choreograph her iconic Homecoming performance, and she’s worked with everyone from Rihanna and Ariana Grande to Megan Thee Stallion, Victoria Monét, Kali Uchis, Ari Lennox, Missy Elliott and Tate McRae, among many others.
Her work has taken center stage everywhere from the Super Bowl to the Grammys and the MTV Video Music Awards, all built around her singular gift for storytelling through choreography. We got the chance to chat with JB all about her creative process and what drives her work. Read our full interview with her as our Woman Crush Wednesday below.
(Photo credit: Mason Rose)
Name: Jasmine “JB” Badie
Hometown: Atlanta, Georgia
Birthday: April 24
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Fun Facts:
1. Jasmine has worked as a creative director for some huge artists including Beyoncé and Sabrina Carpenter.
Jasmine “JB” Badie: Creative direction is really about seeing the entire picture. I’m thinking about movement, music, staging, the artist, the camera, what the audience is seeing and, most importantly, what they’re supposed to feel. Sometimes the smallest detail can completely change how a moment reads.
I’ve also been fortunate enough to experience this industry from different sides. My work with Beyoncé has included both dancing and choreography, so I’ve been able to learn what it feels like to be inside of these massive productions as well as what it takes to help create them.
With Sabrina, our creative relationship has grown over the years and I’ve had the opportunity to help build so many different worlds with her—from music videos to award shows to touring and these really huge live moments.
I think all of those experiences taught me that the artist has to remain at the center. My job isn’t to make everybody look like me. It’s to figure out what makes you special and then find ways to make that feel even bigger.
2. She says her favorite thing about her job is turning ideas into reality.
JB: Seeing something that only existed in my head become real.
There are so many conversations, ideas, rehearsals and changes before anybody else ever sees the final product. Then suddenly you’re standing in an arena watching thousands of people experience this little idea that once lived in your brain. That’s pretty crazy.
I also love discovering something in an artist that maybe they didn’t know they had. That moment when something clicks and you can see their confidence change? I love that.
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3. She has a few exciting projects in the works.
JB: I’m currently working with Doja Cat on her tour, which has been such an exciting new creative experience for me.
I’m also so excited because I have a children’s book coming out for the holiday season called Little Light of Mine. The story is really about encouraging kids to recognize the light they already have within themselves—their individuality, confidence and all of those little things that make them special.
I want children, especially little girls, to understand that they don’t have to look outside of themselves for permission to shine. I’m so excited to finally put it into the world!
And there are a few other things happening that I can’t quite talk about yet… LOL.
(Photo credit: Mason Rose)
4. She says her biggest character quirk is her obsession with bookstores.
JB: I will walk into a bookstore, buy all these books like I’m about to read every single one immediately… and then take eons to actually finish them. LOL. But that has never stopped me from buying another one.
I also sing the harmony to songs instead of the actual melody all the time. I’m sure everyone around me loves that. LOL.
5. Her most-used emoji is the face with tears of joy😂.
JB: Easily. I laugh at everything, including myself.
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6. If she could cast anyone in a movie about her life, she’d pick Tessa Thompson.
JB: She’s beautiful, but more importantly she’s a really strong, respected actress. I would want somebody who could really tell the story and bring all the different layers of my life to it. I need acting acting! LOL.
7. Batman is her favorite superhero.
JB: He’s the only human superhero out here kicking ass with no superpowers. Like… who’s doing that for fun?! LOL. That’s a real choice.
Although aesthetically, I’m absolutely Catwoman. I drive a motorcycle and literally have cat ears on my helmet. Obsessed.
8. She says one boring fact about herself is her that she likes to remain completely inactive after a project.
JB: After I finish a job, I can happily sit around and do absolutely nothing for days. LOL. And I mean nothing. Give me The Golden Girls, some Hall & Oates and my couch and I’m perfectly content.
9. She’s obsessed with her trousers.
JB: I love a great trouser because I can make it professional, casual, sexy—whatever I need it to be.
But since cutting my hair super short, I’ve also become obsessed with accessories that let me play with the look. Hats with ears, ear cuffs, anything around that area. I love being able to show off my earrings and my neck tattoos now. And I’m still always going to have a good boot and a fly sneaker somewhere nearby. LOL.
(Photo credit: Tommy Flanagan)
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10. What’s one thing she loves that not everyone does?
JB: Apparently singing every harmony in a song while everyone else is trying to listen to it. LOL.
I also love saying all the words to movies I’ve seen a million times. If I know the movie, congratulations, we’re performing it together now. And old movies! I genuinely love them. I know everybody isn’t trying to sit down and watch an old film with me, but I could do it all day.
11. One thing she can’t stop doing on her phone is playing games.
JB: There’s this word game that I cannot stop playing right now. I’m slightly addicted, but I don’t feel as bad about it because I’ve convinced myself that I’m learning. LOL. So technically it’s educational, right?
(Image courtesy of Jasmine “JB” Badie)
12. JB says the one thing that’s core to her identity is that she’s always willing to learn.
JB: I think that’s probably one of the biggest reasons I’ve been able to grow into so many different parts of this industry. I don’t ever want to feel like I know everything. I want to wear different hats, ask questions, pay attention and understand as much as I can about the things I’m passionate about.
I’ve also learned not to limit myself to the dream I originally had for myself. Sometimes while one dream is coming true, you’re watering another inspiration you didn’t even know was there. That’s happened to me over and over again.
I think opportunity kept knocking on different doors in my life, and eventually I learned to just walk in.
For more on our Woman Crushes from the world of entertainment, click HERE to learn all about “Heartless” artist Mia Takarabe.
