New Beauty Launches to Have on Your Radar in September 2020

Whether it's a bold eye look you're after, a pore-refiner or a moisturizer that's supposed to give you baby-soft skin, you've come to the right place.

We've compiled a list of new makeup and skincare products you should pay attention to this month. Keep reading for what piques our interest most!

POPbeauty Lightshow Palette, Pretty Punk: $12

We've been fans of POPbeauty's long-wear lip stains for quite some time, but the beauty brand, which just launched a skincare line along with new makeup, has really won us over in recent weeks with their boldly pigmented shadows. They released several palettes, and we're especially fond of Pretty Punk, a 12-shade collection full of girlie pinks, browns and plenty of sparkle. And don't let the low price tag fool you—these hues really do pop!

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Bliss Clear Genius Clarifying Liquid Peel: $22

We love a good peel, so this product packed with serious essentials—AHA (Glycolic and Lactic Acid), BHA (Salicylic Acid) and PHA (Polyhydroxy Acid)—absolutely got our attention. Aimed to decongest pores and exfoliate dead surface skin cells, this can be combined with the two other products launched in this collection for an even greater effect. And with quite the killer price tag and a stamp of approval from Hyram, TikTok's resident skincare aficionado, there's no reason for us not to try!


SeneGence Big City Collections: $95 (6-piece LipSense collection); $66 (4-piece limited edition ShadowSense Collection)

We're fans of SeneGence thanks to their exceptionally long-wear, smudge-free shadows and lipsticks. They have a huge array of shades in their collections, and added to the mix is their new wine-hued Big City Collection, which is inspired by locations in New York City.

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Native Atlas Universal Oil Collection: $29 – $39

When it comes to beauty oils, our collection runs high. If only we could consolidate them, we've wished! Native Atlas is helping us do just that with their brand new world travel-inspired universal oils. Omnis, Sanaa, Nairobi and Cocoa Beach are the four offerings, and each is a gender-neutral, plant-based formula made for the hair, skin and body.

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RÓEN Cake Mascara: $28

We've become fans of new makeup brand RÓEN over the last couple of months thanks to their incredibly easy-to-apply eyeshadows and eyebrow pencil. So it only makes sense we're excited about their latest launch: Cake mascara. Formulated to volumize, define and plump lashes with a unique fluffy brush that lengthens and lifts from the root, along with hydrating, natural ingredients (and incredibly sleek packaging), there's no reason we wouldn't want this in our makeup arsenal.


DERMAdoctor Kakadu C Triple C + B3 Booster Powder: $75

This product aims to kiss dull skin goodbye with a concentrated powder that you add to your favorite moisturizer, serum or foundation. B3 (aka niacinamide) helps minimize oily skin and reduce the appearance of enlarged pores, and three forms of Vitamin C protect against premature aging. It's safe to say this item is an ingredient powerhouse.

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Evereden Nourishing Baby Face Cream: $24

We know what you're thinking… why do we have a baby product on this list? Well, it just so happens that Evereden's latest launch—a deeply hydrating cream that's packed with superfood oil—is well-equipped for a baby's gentle skin, yet equally effective on teens and adults. In addition to its skin benefits for the whole family, the moisturizer comes in some of the sleekest packaging we've seen—a must for your beauty counter!

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InstaNatural Hyaluronic Eye Gel Cream: $15

For less than $20, this product aims to minimize dark circles and brighten skin, thanks to a combo of its core ingredient with Vitamin C and caffeine. Additionally, peptides, squalane and botanicals are included to smoothen and firm the look of eyes for a more radiant and hydrated appearance.

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TrustRX Hydro-Nourish Cream: $12.99

Vitamin E and hyaluronic acid are a perfect combo for moisturized skin, and this product from new skincare brand TrustRX doesn't disappoint. You can expect hours-long hydration from this cream, which is paraben and fragrance-free (with a remarkable price tag!).

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Speaking of beauty products, HERE's our detailed review of Addison Rae's ITEM makeup line.