The Best Makeup Brands, According to TikTok

If you're on Beauty TikTok and find yourself scrolling for hours and hours, we're in the same boat as you.

Our favorite creators have a knack for drawing us in and making us forget that we have a life outside of TikTok! But thanks to our time on the app, we've been able to see which makeup brands the best makeup gurus use time and time again. So, if you want to look snatched and use the best of the best when it comes to makeup, continue below to get a look at the best makeup brands, according to TikTok.


Charlotte Tilbury

It should come as absolutely no surprise that Charlotte Tilbury made this list. We'd be willing to bet every single beauty influencer on TikTok has tried the beauty light wands and something from the Pillowtalk collection—us included! If you're into more of a natural-looking type of beauty, this brand is definitely the one for you. It enhances your beautiful skin and gives you a stunning glow from the inside out.

@charlottetilbury The GORGEOUS @Emmabrooksmcallister in my #PILLOWTALKPARTY collection! 💕COMING SOON, darlings! ✨ Makeup by @sofiatilbury 💗 #CharlotteTilbury ♬ son original – NINS


SAIE Beauty

We're huge fans of SAIE Beauty and have tried out all sorts of their products in the past, but our favorite has to be the one that put them on the map—their Glowy Super Gel! TikTokers are all about glowy, dewy-looking skin, and this product gives them just that. The brand makes clean and good-for-you products, so if you're into sustainable practices you need to try them out.

@saiebeauty Feels like nothing, looks like everything ✨ @Madi Prettyman #glasskinmakeup #cleangirlmakeup #saiebeauty #saiehello ♬ original sound – Saie


Also read about: Saie Beauty Is a TikTok-Favorite for a Reason


Makeup By Mario

Makeup By Mario, created by pro makeup artist Mario Dedivanovic, has become a TikTok fave. From the cream bronzers to the beautiful blush sticks, everything glides on seamlessly and can be applied by both makeup newbies and gurus alike. We love watching Mario transform his clients into even more beautiful versions of themselves!

@makeupbymario #softgirlglam Love this lip and cheek for spring / summer ✨ #makeupbymario #mbm #springmakeup #beautytips ♬ Canyons – Official Sound Studio


Rare Beauty

We've been fans of Selena Gomez ever since her days on Disney Channel, and when she initially came out with Rare Beauty, we had no idea just how good it was going to be. Now a best-selling brand at Sephora and loved by people all over the world, this is one of the best makeup brands probably of all time! We're obsessed with the liquid blushes—they're pure perfection.

@rarebeauty Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen is available NOW @sephora & Can't wait for you to try! #rarebeauty #tintedmoisturizer #selenagomez ♬ original sound – Rare Beauty


Also read about: The Best Skincare Brands, According to TikTok


Nars Cosmetics

Nars Cosmetics has been around for quite some time and isn't going anywhere anytime soon. Known for its skin-perfecting products like the pot concealer and stunning foundations, this brand will leave you with a truly stunning complexion. Whether you're going out for a date night or have a big event to attend, Nars is a versatile brand that can do it all.

@narsissist Want to know how @lenkalul ♬ original sound – NARS Cosmetics


Pat McGrath Labs

Pat McGrath is another brand created by a pro makeup artist, and the products are quite literally stunning! The brand's biggest sellers are definitely the exquisite eyeshadow palettes. From beautiful shimmers to everyday mattes, we're in love with it all. In addition to eyeshadows, the brand is also known for its highlighters, complexion products and more.

@patmcgrathreal ISN'T SHE CHARMING? ⚡️⚡️⚡️Adorn your lids with 'FOREVER CHARMED' from the MTHRSHP: Belle of the Ball Eye Palette ⚡️⚡️⚡️ Shop NOW at PATMcGRATH.COM. #fyp #makeup #tutorial ♬ original sound


Also read about: The Bronzers Your Favorite TikTokers Are Raving About In 2022


NYX Cosmetics

This list wouldn't be complete without a classic drugstore brand, and that's where NYX Cosmetics comes in! Available at drugstores and ULTA Beauty, this brand has anything and everything. From primers to setting sprays, eyeliners and lipsticks, we've never tried something we didn't like from NYX.

@nyxcosmetics One word: satisfying. #nyxcosmetics #oddlysatisfying #makeupasmr ♬ original sound – NYX Cosmetics


Love trying out trends from TikTok? Look HERE for the beauty trends you need to try from TikTok.