Knickey's Unique Recycling Program Lets You Trade In Old Underwear for a Luscious New Pair

If you've ever held on to old underwear, bras and socks way too long because you knew they'd just wind up in a landfill, otherwise, you're far from alone.

While things like tops, pants, jackets and more can potentially be thrifted, that's just not the case when it comes to your holey, stretched, torn and otherwise abused undergarments. So what can be done? You can mail them to Knickey in exchange for a pair of buttery-soft organic cotton undies.

I was recently introduced to the brand to celebrate Earth Day, and they sent a few of their ultra-comfy garments to try for myself. After mailing in a bunch of old pieces of my own, I can firmly say this is a company I'll be keeping in mind way beyond the holiday.

The Brand

Knickey is a brand centered around sustainability, with an emphasis not just on their innovative recycling plan, but also on organic cotton garments that you'll love wearing. If you don't want your old underwear, bras, socks and tights to go straight to a landfill, you can give them a new life, instead, by shipping them to Knickey. 95% of textiles can be recycled in some way, and they'll take your old garments (they accept men's and kid's pieces, too) and transform them into new materials such as insulation, carpet padding or furniture batting. Many of us hold onto underwear we don't love wearing anymore, and Knickey gives us the perfect way to say bye-bye to them without any guilt. To date, they've recycled more than 500,000 pieces—and they're just getting started.

Even better, after you recycle your old, unused pieces, the brand will allow you to add a free pair of Knickeys to your next order. Their underwear is made with super-soft organic cotton, available from sizes XXS to XXXL and in a multitude of colors, and they also offer bralettes. Plus, it all ships with plastic-free packaging. While shipping is available to many countries, for now, the recycling service is U.S.-only—but I hope they can expand before too long because Knickey really is a game-changer.

Knickey Cotton Briefs

(via Knickey)


Also read about: These Fabulous Beauty Products Are Earth Day-Approved


The Experience

High-Rise Brief: $17

It only took one look at these briefs from Knickey to know they were high-quality. I could tell just by the sight of them that they were going to be incredibly soft to the touch, and putting them on only confirmed it. The pre-shrunk cotton meant that they fit exactly right based on my measurements, and the deep blue Twilight color made them different from anything else in my collection. I was also surprised at how the high-rise aspect worked with my body. I was shocked at how cute they were. They're breathable, buttery and barely there, and definitely a brand I'd buy from in the future.

Knickey High brief in twilight

(via Knickey)


High-Rise Thong: $17

The High-Rise Thong was made with the same silky cotton, but this pair came in a vibrant green Fig Leaf color—also differentiating it from any other underwear I own. Again, I found them ridiculously comfortable and flattering, with a cut that won't show visible lines with your favorite pair of tight pants. They were another winner—and if you're not into high-rise cuts, the brand also offers low- and mid-rise options.

Knickey High Rise Thong in Fig Leaf

(via Knickey)


The Scoop

I was also sent Knickey's The Scoop bralette in a neutral, sandy Beach Bum color, and while I was a little underwhelmed with it at first glance, that all changed when I put it on. It fit like a dream (I found the perfect size with help from their Fitting Room page) and was somehow just as comfy as the underwear, while also offering support. It also helps that Knickey bralettes don't include any padding or underwires, and while some do have adjustable straps or hook and eyes closures, The Scoop is ultra-simple—and that makes it even more comfortable. There aren't a lot of bras I would happily sleep in, but this is one of them

Knickey the scroop bralette

(via Knickey)


The Recycling Process: $40

Though the brand sent me some pieces free of charge, they also included a return label with the box to send back the pieces I wanted to recycle, and I made full use of it. Typically, you'd do this step first, filling out their Recycle Form sharing how many items you're sending (a minimum of five items), and completing checkout and paying $5 for a recycling label, which is then emailed to you. After your shipment is processed, you'll get an email letting you know that your free pair of Knickey underwear is available through your account, and will get to choose a pair from the brand's available inventory.

Maybe I'm weird, but I was practically giddy about this process. I went through all of my old socks, bras and underwear and happily discarded the ones that no longer served me, freeing up tons of space in my drawers and making it easier to find my favorite pieces—which of course includes my new goodies from Knickey.

Knickey Recycling program

(via Knickey)


Also read about: Want to Shop More Sustainably? myGemma Needs to Be On Your Radar


Bottom Line

I've never seen anything quite like Knickey and their recycling program, and I intend to share the news anytime I hear someone is doing a bit of spring cleaning. Even without their recycling program, I'd adore the quality of their undies and bralettes, but the fact that you can get a free pair of underwear in exchange for helping the environment (and decluttering your drawers) really makes this a win-win situation for everyone involved.


If you're all about eco-conscious brands, click HERE to discover some of our other favorites this Earth Day.