Squish Marshmallows Is Proof That Marshmallows Are a Delicious Dessert in Their Own Right

When you think of marshmallows, you probably think of s'mores, hot chocolate, or crispy cereal treats, but they can be an incredible dessert in their own right.


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That's exactly what makes Squish Marshmallows so fabulous. The totally Insta-worthy shop in East Village, New York City, is the brainchild of founder Katherine Sprung, and its menu of treats is always growing bigger and even more delicious. Keep on reading for a special interview with Katherine about how Squish came to be and what makes their treats so special:

The Inspiration

Katherine Sprung: I came up with Squish Marshmallows after I made a batch of marshmallows for the first time and really found the whole process pretty fascinating. I shared some with friends at a group dinner, and they started skewering them on forks and knives, and roasting them over the little tea candles there. I figured they were enjoying them, and there might be a way for me to turn this into something more.


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Making It Happen

KS: I was working out of a shared kitchen for two and a half years, selling online and locally at food markets, and catering. I knew if I wanted to allow the company to grow, I had to have a kitchen of my own, to be able to produce whenever I needed, and to bring in a staff to help run the shop. So, I started looking at locations and found a spot in the East Village.


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Putting in the Work

KS: I started the company, doing every single aspect and job that comes with the company—from cooking to shipping and catering, marketing, social media, customer service and photos—and actually still do a lot of these things, even five years later. We're also the first and only marshmallow shop in New York City.

 

Most Insta-Worthy Dessert

KS: It depends on your definition of pretty or Instagrammable. I think a stack of the marshmallows themselves are great, but if you want to get a bit fancier, we have our "Ice Cream Cone," or s'mores, or a homemade hot chocolate with one of our cute character beverage toppers.


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Tastiest Dessert

KS: My personal favorite is the brownie sundae. It's a homemade caramel and coffee brownie, with a vanilla marshmallow scoop (with vanilla ice cream inside), whipped cream, sprinkles, caramel and chocolate drizzle, and topped with a little dried raspberry. But, you can also get any of the eight flavors of signature marshmallows toasted, and that's always really good, too. We also have the best hot chocolate!


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Most Underrated Dessert

KS: The most underrated are the different flavors of marshmallows: Joe + Dough, Matcha Berry, Mint Brownie, Banana Pudding, Birthday Party, Peanut Butter Jelly Time, Rocky Road and S'mores. Sometimes, people ask for just plain, which I don't understand, because that sounds so boring! We have interesting and fun flavors, so it's always great when people try them all out.


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Up Next

KS: Look out for some ice cream s'mores!

Follow Squish Marshmallows on Instagram, Facebook and Twitter for updates. They also ship all across the U.S., so click HERE to check out their online shop.

 

Need more marshmallow content in your life? Click HERE for five marshmallow drinks that are better than traditional hot chocolate!