Everything You Wanted to Know About Lifestyle and Beauty Creator Tatyana Joseph
Tatyana Joseph comes from a military family, and moving frequently in her youth, she turned to role models on social media. The only problem was, she didn't see many successful Black content creators to look up to—so instead, she became the role model she always wanted.
Today, the 21-year-old actress, model and creator aims to set an example for people around the world who look like her, sharing not only thoughtful and uplifting lifestyle content as the internet's "big sister," but also striking beauty content for people of color, from natural hair tutorials to makeup tips specifically for dark skin. We're huge fans of her vibrant personality and inclusivity, advocating body positivity for women of all sizes and colors, and it's clear we're not alone. Tatyana has a staggering 4.5 million followers on TikTok, as well as a major presence on YouTube, Instagram and more. If you're one of those many fans, keep scrolling to discover everything we learned about Tatyana as our latest Woman Crush Wednesday.
(Photo credit: Dalvin Adams)
Name: Tatyana Joseph
Hometown: Los Angeles, California
Birthday: September 8
2. Her favorite dessert in the world is homemade brownies with vanilla bean Häagen-Dazs ice cream.
3. According to Tatyana, she's managed to turn all of her biggest hobbies into her work.
"I really like doing my hair. I could sit in my room and do an eight-hour style and love every second of it. I really like being in live on TikTok while I get ready too. I could do it for hours."
4. As much as she loves dogs, owls are actually her favorite animals.
"Especially barn owls—they are so pretty to me. I also wish that I could fly, so maybe that's why I admire them so much."
5. The Greatest Showman never fails to make her cry.
"I can't explain it, but the movie is a dream to me. The dancing, the wardrobe, the actors, the soundtrack, the storyline—all of it! Everything about it intertwined with my memories from the movie's soundtrack and the moments I've shared with my family with the movie as well! Brings me to tears every time."
6. Her biggest inspirations are her blood family, the supporters she's gained over the years and the family she's gained from that support.
"I do this all for them. I know I put in the work and have to put myself out there, but if it weren't for people loving me and what I do so much, I wouldn't be able to do what I do and do what I love every day. So it's them. It's their ideas, their interactions, their reactions to all my little surprises and adventures and stories I share with them. It's them caring about my life and my well-being and my growth. I just want to make everyone proud, especially the people that followed me three years ago and just loved me for me and are now seeing me accomplish so many dope big things. My parents have literally always, always told me when I was passionate about something, everything else would take care of itself. They told me I could do anything and everything in this life if I wanted it bad enough. Never found a heart in something I was pursuing the way I found it here, and everything I've built here is a result of all the passion that I have for this reality I'm creating for myself right now. I'm making the dream come true and it wouldn't have come halfway without my people riding for me the way that they do—so it's them, always."
7. She didn't have pets growing up because of allergies—especially to fur.
"In another life, I have two pit bulls—but not in real life! I do have a Yorkshire terrier and Maltese mix waiting for me in Florida with my grandma, though! His name is Akai and he was the sweetest guy, but I had to give him to my grandma when I went to college, and now they are best friends."
8. One of her biggest talents is just knowing things.
"You could ask me about a lot of things, and for some reason, I just have an answer for everything. I would like to call it intuition, but I think it's stronger than that sometimes. I'm not sure, though. I've just noticed I'm always able to help people no matter what's going on, whether that be speaking life into them or guiding."
9. She never goes anywhere without her clear lip gloss.
"If we wanted a more 'makeup' makeup, then I'd say I couldn't live without mascara, but my glosses are dear to me. My favorite places to get my glosses are NYX Cosmetics (their butter glosses) and Fenty Beauty! Her Hot Chocolit gloss is dead gorgeous, especially on brown lips!
10. She'd love to become a better singer.
"I don't think I'm great at singing, but people tell me I have potential with it all the time. So maybe I'll try that one day with some proper lessons and teaching, but I'm not sure. I feel like music is something that should be done with whole-heart passion, and my passions lie more in acting or modeling in this moment. But who knows where the work will take you?"
11. Tatyana's family was in the military when she was growing up, and having to move every nine months has made a huge impact on the person she is today.
"Seeing so many different places in a short amount of time and actually spending time and making a life in each one was crazy. Makes you grow up a bit. It also can make you a huge people person or anti-social from having to make new friends everywhere you go. Luckily for me, it just gave me the ability to talk to anyone and everyone whenever. Also forced me to become very independent because I always started somewhere new by myself. Forced you to be very confident because you can only bring yourself everywhere you go, and you have to open yourself up to people everywhere you go unless you don't want to be closed to others. I also learned how to adapt to new things and environments—to pretty much anything, there is always a solution and somewhere to grow and once you find it. It's beautiful."
Curious about our past WCWs? Click HERE to read our feature on "Blonde" singer Maisie Peters.