All the Reasons You Should Be Obsessed With ITK Skincare

When it comes to skincare, we like to keep things as simple as possible. We’re drawn to clean yet effective formulas at affordable prices, and it absolutely doesn’t hurt if the packaging also looks great on our countertops. ITK is a brand that happens to tick all of those boxes.

Founded by twin vloggers Brookyln and Bailey, who’ve been online stars for most of their lives, ITK is all about straightforward, good-for-you skincare. Their formulas are vegan, cruelty-free and free of any sulfates, parabens and artificial fragrances, while looking sleek and stylish in bold jewel tones.

(via ITK)

“We started at such a young age we basically grew up and went through puberty online!” Bailey shared in an interview with Sweety High.  “This was the start of the skincare passion, as we both (but specifically me) struggled with acne and wanted to find something that helped combat it. We vlogged it all—from morning and night routines to testing crazy skincare hacks. It developed this fascination with finding products that were not only good for your skin, but also didn’t break the bank , like most clean products do. It was really the moment we realized there wasn’t a brand that fulfilled having clean ingredients, as well as being affordable, that made us want to pursue creating a skincare line so other people who struggled with their skin could find an avenue that worked for them in all aspects.”

Their extensive lineup includes cleansers, moisturizers, serums, toners, skin treatments and products for the eyes and lips, and everything is super accessible, available at Walmart and Amazon for less than $15 per product. If you’re not sure where to start, they even have a skincare quiz to help you get matched with the products that are just right for you. We’ve broken down some of their top sellers for you below.

Exfoliating Gel Cleanser: $9.97

Clean, healthy skin starts with a great cleanser, and ITK’s Exfoliating Gel Cleanser is formulated to clean and restore skin without stripping it dry. It gently exfoliates with a blend of glycolic acid, lactic acid and malic acid, brightening and evening the tone of your skin, reducing dullness,  while spirulina extract keeps it balanced with vitamins, amino acids and antioxidants.

(via ITK)

Deep Moisture Rich Cream: $14.97

Moisturization is essential to any skincare routine, but it gets even more important as we move into the cooler, dryer months at the end of the year. ITK’s Deep Moisture Rich Cream is made with this in mind, naturally hydrating and soothing skin with shea butter, protecting and nourishing the skin’s barrier with ceramides and helping skin stay supple, hydrated and moist with hyaluronic acid.

(via ITK)

Brightening Vitamin Serum: $14.97

The right serum is the trick to glowy, healthy-looking skin, and ITK’s Brightening Vitamin Serum is packed with ingredients to make you look extra radiant with every application. It feels light on the skin, rather than heavy and greasy. Vitamin C enhances the elasticity of your skin while also protecting it from environmental damage, while omegas 3, 6 and 9 strengthen the outer barrier of the skin. Finally, niacinamide brightens dark spots to even your skin tone.

(via ITK)

Also read about: 5 Acne ‘Remedies’ That Don’t Actually Work

Glowy + Cooling Gel Roller: $14.97

Cooling rollers are one of our favorite skincare tools, feeling amazing on our faces while also providing visible results. ITK’s Glowy + Cooling Gel Roller uses soothing rose quartz to apply its unique formula, featuring peptides for firmness and glow, caffeine to depuff and soothe the skin and niacinamide for brightening and evening. The result is extra glowy and bright, healthy-looking skin that feels as good as it looks.

(via ITK)

Nourishing Lip Balm: $6.97

A lot of lip balms fall short when the weather is at its chilliest and most dry, but you won’t have that issue with ITK’s Nourishing Lip Balm. The formula starts with antioxidant-packed shea butter for natural hydration, adding coconut oil to moisturize and heal dry, chapped lips and vitamin E in lock in moisture. After all, hydrated lips don’t just feel better—they look better, too.

(via ITK)

Blackhead + Pore Scrub: $14.97

Dealing with uneven skin, nasty blackheads and clogged up pores? ITK’s Blackhead + Pore Scrub is designed to target these issues in the T-zone with a combination of gentle yet hard-working chemical and physical. Salicylic acid works to unclog pores and unseat blackheads, while gluconolactone exfoliates without disturbing the skin. Citric acid smooths skin and enhances glow while glycerin hydrates the skin and locks that moisture in. It’s the ideal combination that tackles these blemishes before healing and enhancing your skin’s health.

(via ITK)

Enjoying dewy, healthy skin? Click HERE for all of our favorite captions for showing it off.