The Emi Jay Sweetheart Collection Was Made for Lovers

Emi Jay is without a doubt our favorite brand when it comes to hair accessories.

Not only are the products adorable, but they're super high-quality, too. Whether you're looking for butterfly clips, hair scrunchies or claw clips, the brand has you covered. And with the recent release of their Sweetheart collection, we're seriously swooning over their latest offerings. Continue below to get a look at some of our favorite products from Emi Jay's new drop!

BFF Clip Set in Flirt: $32

Whether you share the other half of this heart clip with your bestie or keep it for yourself (think of it as a bestie necklace), this set has got to be one of the cutest things we've ever seen. Available in both blue and pink, this '90s-inspired clip will keep your hair up and out of your face.


(via Emi Jay)


Baby Heart Clip Set in Tart: $12

We never thought of putting baby clips cascading down a braid until we saw how they were styled here, and we are in love (Coachella, anyone?). Coming in pink and purple sets, these baby heart claw clips are seriously too cute.


(via Emi Jay)


Big Effing Clip in French Kiss: $34

This clear clip is full of red kiss marks and would look amazing with any hairstyle or color. The big claw clip can hold up even the thickest of hair and is sure to get you compliments left and right. We love the idea of rocking this on date night or with the girls for Galentine's Day!


(via Emi Jay)


Big Effing Clip in Cupid: $34

This red and white checkered clip is giving us all the Valentine's Day vibes. Whether you're single or dating, we think rocking this on the big day is a great idea. Plus, since it's not overtly lovey-dovey, it can be worn year-round! Make sure to snap a hair shot for your next Insta post while wearing this bad boy.


(via Emi Jay)


Big Effing Clip in Heartthrob: $34

If you're a girly girl and are into all things pink, we think you'll fall head over heels in love with this clip. Featuring various shades of mini pink hearts, this claw clip is all you need to throw your hair back and have a good time. If this doesn't scream Valentine's Day to you, we don't know what will!


(via Emi Jay)


Big Effing Clip in Pink Sugar: $34

Don't you just hate it when clips make it feel like your hair is being pulled out? That's not the case with the Big Effing Clips from Emi Jay! This one in particular is catching our eyes and is giving off some major romantic vibes. With a subtle sheen and pink hue, this one just might be our favorite of the bunch.


(via Emi Jay)


Faux Mink Snap Pony in Snowbunny: $14

Remember those snap bracelets from back in the day? Our nostalgia is officially peaked when it comes to this snap pony. Coming in a cute faux mink material and a blush shade, this adorable accessory would look best around a ponytail, bun or even your wrist!


(via Emi Jay)


Celebrating Valentine's Day with your besties? Look HERE for some delectable treats to share with them on the big day.