What Do Pair of Thieves and Kendrick Lamar Have in Common? We Found Out

What does underwear brand Pair of Thieves have in common with game-changing rapper Kendrick Lamar? Last night, we got the chance to join the brand at a star-studded special event at the Crypto.Com Arena's Hyde Lounge during Kendrick Big Stoppers Tour to find out!

LOS ANGELES, CALIFORNIA - SEPTEMBER 15: Hailee Steinfeld attends a private event at the Kendrick Lamar Concert hosted by Pair of Thieves in Hyde Lounge at Cyrypto.Com Arena on September 15, 2022 in Los Angeles, California. (Photo by Presley Ann/Getty Images for Pair of Thieves)

(Photo Credit: Getty Images for Pair of Thieves)

It was a night of great music and fun as we rubbed elbows with everyone from Hailee Steinfeld and Angus Cloud to Noah Centineo, Ross Butler and more—and we got the chance to ask the team at Pair of Thieves all about what makes them different from the competition.

LOS ANGELES, CALIFORNIA - SEPTEMBER 15: Angus Cloud attends a private event at the Kendrick Lamar Concert hosted by Pair of Thieves in Hyde Lounge at Cyrypto.Com Arena on September 15, 2022 in Los Angeles, California. (Photo by Presley Ann/Getty Images for Pair of Thieves)

(Photo Credit: Getty Images for Pair of Thieves)

What makes Pair of Thieves different from other underwear brands out there?

Pair of Thieves: We make basics a lot less basic! Pair of Thieves underwear and socks are all about fashion-forward style and all-day performance, offered at a great value. We like to have fun, and hopefully that comes across in everything we do!

LOS ANGELES, CALIFORNIA - SEPTEMBER 15: (L-R) Kevin Miles, Derrick Flash Thurman and Mike Johnson attend a private event at the Kendrick Lamar Concert hosted by Pair of Thieves in Hyde Lounge at Cyrypto.Com Arena on September 15, 2022 in Los Angeles, California. (Photo by Presley Ann/Getty Images for Pair of Thieves)

(Photo Credit: Getty Images for Pair of Thieves)

 

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SH: Why did Kendrick Lamar's Big Stoppers Tour feel like the perfect venue to showcase the brand? When it comes to innovation and breaking ground, what do Kendrick and Pair of Thieves have in common?

Pair of Thieves: We are huge fans of Kendrick Lamar, who is arguably the greatest rapper of our generation. He has used music as a platform to raise awareness and issues to the forefront.

LOS ANGELES, CALIFORNIA - SEPTEMBER 15: Chandler Kinney attends a private event at the Kendrick Lamar Concert hosted by Pair of Thieves in Hyde Lounge at Cyrypto.Com Arena on September 15, 2022 in Los Angeles, California. (Photo by Presley Ann/Getty Images for Pair of Thieves)

(Photo Credit: Getty Images for Pair of Thieves)

Thinking of the innovative way Kendrick has woven different genres of music into his albums, the causes he's been able to rap about are really impressive. We like to think that we are also weaving in different patterns and styles to a category that some may consider "boring" or mundane. In addition, we really try to weave give-back opportunities into our brand storytelling as well through our "Good Fits" initiatives.

LOS ANGELES, CALIFORNIA - SEPTEMBER 15: Ross Butler attends a private event at the Kendrick Lamar Concert hosted by Pair of Thieves in Hyde Lounge at Cyrypto.Com Arena on September 15, 2022 in Los Angeles, California. (Photo by Presley Ann/Getty Images for Pair of Thieves)

(Photo Credit: Getty Images for Pair of Thieves)

 

SH: Is there one Kendrick track that especially fits the Pair of Thieves ethos? Which one, and why?

Pair of Thieves: All his songs are unbelievable, but the one that stands out for us is "Compton." Our company was founded in Los Angeles and our founders met in California. Our bear logo is representative of the bear on the state flag. We can relate to the pride he feels for his city.

LOS ANGELES, CALIFORNIA - SEPTEMBER 15: (L-R) Dexter Darden and JoJo attend a private event at the Kendrick Lamar Concert hosted by Pair of Thieves in Hyde Lounge at Cyrypto.Com Arena on September 15, 2022 in Los Angeles, California. (Photo by Presley Ann/Getty Images for Pair of Thieves)

(Photo Credit: Getty Images for Pair of Thieves)

 

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SH: Why is it so important to Pair of Thieves to get out in the world and host community events like these?

Pair of Thieves: Being out and about is one of our most favorite things to do as a team! We love talking to people and getting a sense for what they love (or don't love), and how we can continue to do better.

LOS ANGELES, CALIFORNIA - SEPTEMBER 15: (L-R) Guest, Jack Wright and Jaren Lewison attend a private event at the Kendrick Lamar Concert hosted by Pair of Thieves in Hyde Lounge at Cyrypto.Com Arena on September 15, 2022 in Los Angeles, California. (Photo by Presley Ann/Getty Images for Pair of Thieves)

(Photo Credit: Getty Images for Pair of Thieves)

 

SH: Is there anything else we should know about Pair of Thieves?

Pair of Thieves: We have a really sweet new collection coming out later this year—really bringing max performance that stands up to the daily grind. We can't wait to share it with you.

LOS ANGELES, CALIFORNIA - SEPTEMBER 15: Noah Centineo attends a private event at the Kendrick Lamar Concert hosted by Pair of Thieves in Hyde Lounge at Cyrypto.Com Arena on September 15, 2022 in Los Angeles, California. (Photo by Presley Ann/Getty Images for Pair of Thieves)

(Photo Credit: Getty Images for Pair of Thieves)

 

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