5 TikTokers That Will Change Your Hair from Dull to Dreamy

Skincare influencers need to move aside for the new wave of beauty social media guru—haircare influencers.

Haircare influencers are taking over TikTok. In fact, the haircare hashtag has over 1 billion views! It can be challenging to take good care of your hair when there are so many conflicting pieces of advice on how to treat your hair type and concerns. How do you find the right shampoo for 4C hair? What's the best way to straighten without heat? Do hair masks really work? Why does your hair always frizz after you brush it?

These are valid questions, and you want to find people you can trust, so you don't end up bleaching your hair into destruction or spending way too much money on an average shampoo. Here are five influencers that give the best advice and will have your hair looking flawless.


Asennah is your haircare BFF and a certified hair, scalp and skin specialist. She makes aesthetic and informative videos that address all your hair care questions. She advises on how to get softer hair and explains the silicones in hair products. Her advice is always practical and straightforward to follow, so it's genuinely assessable to everyone. You can check out her Instagram for further tips and product reviews.

@afsennahLet me teach you how to get soft water????????‍♀️????##hairtransformation ##haircare ##hairtutorials ##hairtok ##fyp♬ Astronaut In The Ocean – Masked Wolf



Calynna is a Sacramento-based natural hair blogger. She gives the best advice on how to care for properly and style natural and curly hair. Her step-by-step wash day prosses and curl-defining videos are incredibly easy to follow and emulate. She posts informative videos like the difference between hair texture, hair patterns and hair density. You can also check out her Instagram and YouTube for longer and more in-depth tutorials.

@curlycalynnaQuick morning routine ##blackhaircare ##3chair ##naturalhairtok ##morningcurls ##morninghairroutine ##mycurlyhairroutine ##hairtutorialcurly♬ original sound – Curlycalynna


Kenzie Kimes

Kenzie is a hairstylist who has built a loyal TikTok following through sharing her haircare wisdom. Kenzie is known for recommending effective and affordable hair products like her "Hairdresser Rating Shampoos with a simple yes or no" video where she reviews popular drugstore shampoos. She also shares hair tools and tips that will help anyone get stylist-worthy hair.

@hairbykenziekReply to @madi.evin ##greenscreen HAIRCARE THAT DOES NOT TEST ON ANIMALS! ???? ##hair ##hairtok ##crueltyfree ##ralphtherabit ##leapingbunny ##vegan ##shampoo♬ Runaway – AURORA


Seun Okimi

Seun Okimi is a haircare influencer who specializes in working with Black hair. Seuno's goal is to reach as many people as possible and share proper Black hair care knowledge. She posts informative videos about hair concerns like the best and worst protective styles for hair growth, the difference between shedding and breakage, caring for protective styles and making old braids look new. She has a really fun personality and is incredibly knowledgeable. You can follow her on Instagram and YouTube. She also has helpful hair care information like how to's, tips and tricks and science and haircare resources on her website.

@seunokimiMajor hair growth tip! ##fyp ##hairgrowth♬ original sound – Seun Okimi



Steph is a hairstylist based in Massachusetts who posts daily haircare videos. Steph offers the unique perspective of hairstylists, so she gives you the inside information your stylist wishes you knew. Her series "Products That Make Hairdressers Cringe" and "More Things Your Hairdresser Wants You to Know ASAP" give you valuable information about how to care for your hair with stylist-approved tips. She covers every topic, from stopping your hair color from fading to the best products for dandruff. Steph has a great sense of humor, so her videos are always funny as well as helpful. If you want some hair-inspo as well, you can look over her hair amazing transformations!

@stephagramCan I get an amen from the stylists in the back??? ##hairdressertiktok ##haircaretiktok ##RefundGlowUp ##LoveMeMode♬ Blade Runner 2049 – Synthwave Goose


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